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Your source for best practices, tips, and helpful hints to become a pro data-driven marketer. Subscribe and stay up to date on the latest trends.

Black Friday landing pages

Designing high-converting landing pages for Black Friday

Takeaway: The best Black Friday landing pages convert visitors and generate leads. Here are some of the most effective ways you can get better results...

expert e-commerce strategies

Expert strategies to win the e-commerce game

E-commerce is big business. In fact, the global e-commerce industry is estimated to be worth about $6.3 trillion in 2023, according to recent research...

choosing a marketing agency

Choosing a marketing agency in 4 steps

If you’re in a leadership role, you’re often faced with navigating turbulent seas. And while your crew (your employees) can help you maintain course a...

Black Friday ad tips

7 expert tips for your Black Friday ad campaigns

Takeaway: Black Friday ad campaigns can make or break your year. We've put together seven expert tips to help you make a successful campaign that driv...

explainer video

Behind the scenes of creating our explainer video

Explaining the value of your business to your prospective customers can be tricky. And when you’re a B2B SaaS company that serves a particular niche t...

humans vs ai

Who makes better ads: humans or AI?

Breaking news! Large language models and other artificial intelligence tools may have the power to reshape marketing as we know it. Okay. That’s not b...

what a marketing data hub does

What a marketing data hub really does for your business

Regular readers of this blog will understand how a marketing data hub can help you evade data quota issues, automate reporting, and even help prepare ...

content marketing 101

The Simple, No-B.S. Guide to Content Marketing

The other day, my kid asked, "Dad, what do you do for a living?" After some reflection, I replied, "I write and tell stories." He gave me a puzzled lo...

performance marketing vs growth marketing

Performance marketing vs. growth marketing

The goal of every marketer is to, over time, leverage and increase their performance to drive sustainable growth for a business. Right? So, then, what...

what are data connectors

What are data connectors?

At Funnel, we talk a lot about data connectors. They are an essential building block of a marketing data hub’s functionality, and without them, compre...