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Reporting
Streamlining client reporting with automation tools
Reporting is crucial to your agency’s success. It builds relationships, educates clients and establishes a reputation for transparency. Automating your
Why data storytelling matters (with examples)
As ad costs increase, the pressure to justify performance keeps going up as well. The reality is that budget approvals
Marketing data presentation that inspires action
Data is the engine of marketing, fueling strategies and driving decisions. But your data's true power can only be unleashed
Marketing
11 books and reports every modern marketer should read in 2025
In a world where marketing advice is abundant but insight is scarce, it helps to know which resources are truly
2025 guide to advertising on Pinterest
Pinterest advertising is as unique as its community. Users of Pinterest, also known as Pinners, aren’t on the platform for
9 Instagram ads best practices to try
Trends & News
An unforgettable year
Wow. Another year has come and gone. And at Funnel, it was absolutely epic!
8 marketing predictions for 2025
Buckle up — 2025 is almost here, and we’re in for a wild ride. AI is shaking everything up, and
5 tips to create great LinkedIn videos
When thinking about LinkedIn, professionals and expert brands building their networks via targeted content probably comes to mind (which is
Measurement
How to read a marketing measurement report
Misinterpreting marketing measurement results can be costly. When you’re unclear on what impacted campaign performance or debating where to allocate
Common marketing mix modeling mistakes and how to avoid them
Marketing today is more complex than ever, making it incredibly difficult to understand how different channels impact sales. Marketing mix
A cost-benefit analysis of martech investments for CFOs
CFOs oversee every dollar spent, yet 56% of martech tools go used. How do you ensure your investments drive measurable
Data
Your marketing metrics are lying – why data hygiene is key
Have you ever worried that the strategy you signed off on might be faltering — not because it’s flawed but
How to spot misleading data
As the old saying goes: there are lies, damned lies and statistics. And while most people know that stats can
18 of the best ETL tools in 2025
Selecting the right ETL tool means checking out a lot of options. Enterprise solutions, open-source tools and new players each