Funnel wrapped — 2023
Well, what a year it has been. In a year marked by the Eras Tour and “Barbeneimer” it can be easy to forget about all of the progress and achievements...
December 15, 2023
How agencies can harness the power of data warehouses
Funnel recently conducted an insightful interview with Julian Modiano, the co-founder and CEO of Acuto, a Funnel solution partner. In this discussion ...
December 12, 2023
So, you want to be a performance marketer?
As you might imagine, our Funnel team places significant importance on performance marketing. After all, it’s what our product was built to support. B...
December 8, 2023
13 things to consider before building marketing data pipelines
The allure of building custom, in-house marketing data pipelines can be compelling for many organizations. From a zoomed out perspective, it promises ...
December 7, 2023
The role of data skills in the AI age
No one can agree on how artificial intelligence will impact the future of humanity. Elon Musk, who helped form OpenAI, the company that gave the world...
December 5, 2023
What is data orchestration?
Watch an orchestra, and you'll notice the conductor waving a wand around, pointing it at sections, and encouraging the musicians to either restrain th...
December 1, 2023
The ultimate marketing campaign checklist
Planning and launching a marketing campaign is like embarking on a journey across a sea of opportunities. It's an intricate blend of art and science, ...
November 30, 2023
Adtriba’s MMM experts reveal their secrets
Marketing mix modeling is having a moment. In a digital marketing world dominated by “black box” algorithms, GDPR, and the deprecation of third-party ...
November 28, 2023
The generative AI revolution: What marketers should expect in 2024
The marketing industry has recently experienced a significant transformation mainly driven by the development of generative artificial intelligence (G...
November 24, 2023
What upskilling in marketing means in the era of AI
In digital marketing, change is the only true constant. Out of all of the recent advancements, the rapid development of new artificial intelligence (A...
November 23, 2023
