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Your source for best practices, tips, and helpful hints to become a pro data-driven marketer. Subscribe and stay up to date on the latest trends.

email personalization marketing

Email personalization techniques beyond 'Dear [Name]'

You're a savvy marketer who has convinced thousands of leads to give you their email addresses. Now, you want to move them through the sales funnel so...

ethical data visualization

Ethical data visualization in marketing

Here's a scenario to consider: you recently got put in charge of a marketing campaign for one of your firm's biggest clients. This is a huge opportuni...

e-commerce personalization

Mastering e-commerce personalization for brand success

Step into the shoes of an e-commerce marketer. While you compete you're hardest against an ever-growing sea of competitors every day, you also have th...

top visualization tools

The 12 best data visualization tools for marketing agencies

Faced with a sea of data, professionals must work smart to separate the signal from the noise. Data visualization tools are key in this effort, but wi...

how to measure marketing

How do we measure marketing success?

Imagine sitting in a boardroom, and a confident agency representative presents your quarterly marketing performance. They have analyzed your data with...

monitoring vs reporting

Monitoring vs. reporting – what’s the difference?

Does the thought of reporting week send a shiver down your spine? You're not alone. Many marketers dread the days leading up to the deadline for repor...

This is why you need marketing automation

Editor's note: This article has been updated to reflect best practices as of February 6, 2024 Did you know marketing automation is expected to grow to...

what is marketing analytics

What is marketing analytics?

Editor's note: This article has been updated to reflect best practices as of February 1, 2024 What exactly do we mean by marketing analytics in a post...

instagram optimization

8 Instagram ads best practices to try

Editor's note: This article has been updated to reflect best practices as of January 30, 2024 In today's cloudy economic climate, it's essential to in...

customer journey

Conquering the customer journey

In a recent webinar, industry leaders from Center Parcs, Funnel, and Equancy shared valuable insights into the evolving landscape of customer journeys...