Container 4 5

Blog about marketing,
for marketers

Your source for best practices, tips, and helpful hints to become a pro data-driven marketer. Subscribe and stay up to date on the latest trends.

TOFU MOFU BOFU

Understanding the TOFU, MOFU, BOFU funnel model

Top marketers and their sales team simply love TOFU. Nope, not that silken dish adored by health enthusiasts the world over. We’re talking about top-o...

ab testing

A/B testing explained

Whether you love it or find it suspect, A/B testing is a concept that every marketer should be familiar with. So, what is it exactly? Well, A/B testin...

go-to-market strategy

The essential go-to-market strategy guide for marketers

Have you ever spent months developing a brilliant product, then watching powerlessly as the consumer applause-o-meter barely registers a twitch? Or ma...

Google algorithm changes

The SEO pro's guide to handling Google algorithm updates

After months spent honing your site's SEO strategy, you finally start seeing better results in Google and other search engines. You think about hostin...

b2b strategy

The best B2B marketing strategies for 2024

Whether you're a B2C marketer taking the plunge into the choppy waters of B2B marketing for the first time, or an established business owner looking t...

profit on ad spend

POAS: a metric all e-commerce marketers should know

Running a business online is complex, and tracking the success of that business can be even more complicated. Effectively tracking the right metrics a...

e-commerce strategy

How to set up your e-commerce advertising strategy

E-commerce companies are everywhere, which is no surprise given the internet's endless selling opportunities. There are currently over 2 billion globa...

choose metrics 6 steps

6 steps to choosing the right dashboard marketing metrics

You know the story — you sit down for your monthly or quarterly review to discuss how your campaigns have been performing against your marketing strat...

TikTok Search

TikTok Search - temporary trend or Google killer?

When you want to find something online, you probably head to Google, and rightfully so, since Google accounts for nearly 92% of the global search engi...

instagram creator marketplace

How to find influencers on Instagram’s creator marketplace

Have you noticed your competitors' have leaned heavily into the power of Instagram's partnership opportunities lately? Did they find a creator who has...