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Black Friday sales boost

Boost Black Friday sales through the power of social media

Black Friday, the annual shopping extravaganza, is a golden opportunity for your business to boost sales and gain fresh followers. Customers rejoice i...

7 ai things we are tired of

Make it stop! 7 more things we’re tired of — AI edition

Recently, a few Funnelers took time to share the seven marketing-related things they were tired of hearing about — be the topics overstated, underwhel...

marketing funnel

Everything you need to know about sales and marketing funnels

You may have heard people report the traditional sales funnel is dead, but according to industry leaders, that statement is far from true — well, depe...

AI disrupting agencies

5 ways AI is disrupting the agency world

Will AI be a dream for digital marketing agencies? Or will it be a nightmare? The answer is always somewhere in between, and no one knows how it will ...

5 quick tips for your Black Friday campaigns

Black Friday tips from an e-commerce expert

Black Friday is an intense time for all those working in retail and e-commerce. For digital marketers, it is what you prepare for months in advance th...

Black Friday tips

Top 10 e-commerce strategies to boost Black Friday sales

Black Friday is more than just a sale — it's an event, a tradition, and, for many businesses, a lifeline. Originating in the United States the day aft...

what is brand marketing

What is brand marketing?

"Your brand is what people say about you when you're not in the room." These profound words from Amazon's visionary founder, Jeff Bezos, provide an en...

Will AI take my marketing job?

The recent emergence of generative artificial intelligence tools has shaken the marketing industry to its core. In fact, according to recent Funnel re...

Black Friday stand out tips

Stand out in a crowded Black Friday field

If there is one thing that e-commerce marketers can be sure of since the pandemic, it’s that no two holiday shopping seasons will be the same. In 2020...

How to use your marketing data in SiftLab

1. Pre-conditions You need to use Google Analytics UTM tagging, including: utm_source utm_medium Utm_campaign 2. Connect your ad platforms Navigate to...