8 Instagram ads best practices to try
Editor's note: This article has been updated to reflect best practices as of January 30, 2024 In today's cloudy economic climate, it's essential to in...
Published January 30, 2024
Conquering the customer journey
In a recent webinar, industry leaders from Center Parcs, Funnel, and Equancy shared valuable insights into the evolving landscape of customer journeys...
Published January 25, 2024
12 expert TikTok advertising tips for 2024
Over the past few years, TikTok has emerged as one the great social media giants. Far outpacing the growth of competitors like X, Reddit, and Snapchat...
Published January 23, 2024
The many ways to track marketing performance
A quick question: do you know which part of your marketing investment generates the most revenue? Is it even possible to know the answer? While this m...
Published January 18, 2024
UGC creators — what they are, and why many brands love them
User-generated content (UGC) creators are changing the marketing game for brands. As social media has become deeply intertwined with our everyday live...
Published January 16, 2024
The art of ad buying (for agencies)
For many agencies, crafting and executing a high-performing media plan is a delicate balance of science and art. The perfect mix of strategies, channe...
Published January 11, 2024
What’s in and what’s out in 2024?
It's the start of a new year – a time when many marketers take a moment to reflect on the previous year. We consider what went well, what surprised us...
Published January 10, 2024
What is ad fatigue and how to prevent it
We’ve all been there before (especially as marketers). You see a shiny new ad for the first time. It’s clever and looks great. You might even wish you...
Published January 9, 2024
The end of third-party cookies in Chrome is here
And so, the time has finally come. As of January 4, 2024, Chrome is disabling third-party cookies for 1% of its users. This will, then, gradually roll...
Published January 5, 2024
Optimize Google Ads headlines with these 11 expert tips
Imagine this: you've just spent hours crafting the perfect Google Ads campaign, pouring in all your creativity, hard work and expertise. You sit back,...
Published January 2, 2024
