Mid-funnel marketing tactics that increase conversion
As the middle kid of the marketing family, mid-funnel tactics often get overshadowed by its noisy siblings in the upper and lower funnel. But the midd...
Published July 25, 2024
The importance of a brief for marketing agencies
In the world of marketing agencies, great work comes from exceptional collaboration between the agency team and their clients. Agencies bring their ni...
Published July 23, 2024
Unified marketing measurement: Why UMM is the next generation of marketing attribution
With cookie deprecation and stricter tracking regulations, it's becoming more challenging to measure the impact of marketing activities and their cont...
Published July 18, 2024
How to balance short- and long-term marketing
We often think of marketing funnels as having distinct tops and bottoms. While true, it doesn't fully describe how consumers learn about products and ...
Published June 13, 2024
The essential go-to-market strategy guide for marketers
Have you ever spent months developing a brilliant product, then watching powerlessly as the consumer applause-o-meter barely registers a twitch? Or ma...
Published May 9, 2024
The SEO pro's guide to handling Google algorithm updates
After months spent honing your site's SEO strategy, you finally start seeing better results in Google and other search engines. You think about hostin...
Published May 7, 2024
How to set up a TikTok Shop in three steps
TikTok Shop seems to be a game-changer in the world of social commerce. In this article, we'll explore the context and rationale behind why TikTok Sho...
Published February 29, 2024
Mastering e-commerce personalization for brand success
Step into the shoes of an e-commerce marketer. While you compete you're hardest against an ever-growing sea of competitors every day, you also have th...
Published February 15, 2024
Conquering the customer journey
In a recent webinar, industry leaders from Center Parcs, Funnel, and Equancy shared valuable insights into the evolving landscape of customer journeys...
Published January 25, 2024
12 expert TikTok advertising tips for 2024
Over the past few years, TikTok has emerged as one the great social media giants. Far outpacing the growth of competitors like X, Reddit, and Snapchat...
Published January 23, 2024