The SEO pro's guide to handling Google algorithm updates
After months spent honing your site's SEO strategy, you finally start seeing better results in Google and other search engines. You think about hostin...
May 7, 2024
How to set up a TikTok Shop in three steps
TikTok Shop seems to be a game-changer in the world of social commerce. In this article, we'll explore the context and rationale behind why TikTok Sho...
February 29, 2024
Mastering e-commerce personalization for brand success
Step into the shoes of an e-commerce marketer. While you compete you're hardest against an ever-growing sea of competitors every day, you also have th...
February 15, 2024
Conquering the customer journey
In a recent webinar, industry leaders from Center Parcs, Funnel, and Equancy shared valuable insights into the evolving landscape of customer journeys...
January 25, 2024
12 expert TikTok advertising tips for 2024
Over the past few years, TikTok has emerged as one the great social media giants. Far outpacing the growth of competitors like X, Reddit, and Snapchat...
January 23, 2024
The art of ad buying (for agencies)
For many agencies, crafting and executing a high-performing media plan is a delicate balance of science and art. The perfect mix of strategies, channe...
January 11, 2024
So, you want to be a performance marketer?
As you might imagine, our Funnel team places significant importance on performance marketing. After all, it’s what our product was built to support. B...
December 8, 2023
13 things to consider before building marketing data pipelines
The allure of building custom, in-house marketing data pipelines can be compelling for many organizations. From a zoomed out perspective, it promises ...
December 7, 2023
The ultimate marketing campaign checklist
Planning and launching a marketing campaign is like embarking on a journey across a sea of opportunities. It's an intricate blend of art and science, ...
November 30, 2023
Adtriba’s MMM experts reveal their secrets
Marketing mix modeling is having a moment. In a digital marketing world dominated by “black box” algorithms, GDPR, and the deprecation of third-party ...
November 28, 2023