Category Best-practices-how-tos

TikTok Shop

How to set up a TikTok Shop in three steps

TikTok Shop seems to be a game-changer in the world of social commerce. In this article, we'll explore the context and rationale behind why TikTok Sho...

e-commerce personalization

Mastering e-commerce personalization for brand success

Step into the shoes of an e-commerce marketer. While you compete you're hardest against an ever-growing sea of competitors every day, you also have th...

customer journey

Conquering the customer journey

In a recent webinar, industry leaders from Center Parcs, Funnel, and Equancy shared valuable insights into the evolving landscape of customer journeys...

TikTok advertising tips

12 expert TikTok advertising tips for 2024

Over the past few years, TikTok has emerged as one the great social media giants. Far outpacing the growth of competitors like X, Reddit, and Snapchat...

agency ad buying

The art of ad buying (for agencies)

For many agencies, crafting and executing a high-performing media plan is a delicate balance of science and art. The perfect mix of strategies, channe...

performance marketer

So, you want to be a performance marketer?

As you might imagine, our Funnel team places significant importance on performance marketing. After all, it’s what our product was built to support. B...

before building a data pipe

13 things to consider before building marketing data pipelines

The allure of building custom, in-house marketing data pipelines can be compelling for many organizations. From a zoomed out perspective, it promises ...

The ultimate marketing campaign checklist

Planning and launching a marketing campaign is like embarking on a journey across a sea of opportunities. It's an intricate blend of art and science, ...

expert mmm tips

Adtriba’s MMM experts reveal their secrets

Marketing mix modeling is having a moment. In a digital marketing world dominated by “black box” algorithms, GDPR, and the deprecation of third-party ...

employer branding tips

5 tips for employer branding from our expert

Editor’s Note — Martin Solaja is currently responsible for employer branding and recruitment marketing at Funnel. The views expressed below are his ex...