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The ROI reckoning and why CMOs need marketing intelligence in 2026
Budgets are shrinking, and the old measurement playback no longer works. Not to mention, board pressure is intensifying. According to The CMO Survey (...
How to monitor and optimize your advertising budget with an ad spend tracker
Ad budgets are under more pressure than ever. Platforms like Meta, TikTok and Google run on black box algorithms where automated systems decide how yo...
How generative AI is transforming performance marketing in 2025
Generative AI is no longer a side project for curious marketers. It’s reshaping how marketing professionals work, from testing ad variations to pullin...
How to build accurate marketing forecasts
Marketing budgets are tight, and getting an accurate view of campaign performance is often foggy at best, thanks to black-box ad algorithms and tracki...
Common marketing funnel mistakes and how to fix them
Tired of watching your conversion rates plummet? Most funnel optimization advice tells you to tackle the symptoms of a leaky funnel, like checkout fri...
Predictive analytics for marketing campaign ROI
A campaign tanks. Budgets are wasted. Customers drift away. Too often, these outcomes trace back to decisions made on instinct instead of evidence. In...
What is TikTok’s Conversion API? A guide for performance marketers
Here’s a typical flow of events with TikTok ads: a customer clicks your TikTok ad, browses your site and then makes a purchase in-store a few days lat...
Top 10 marketing intelligence tools to power your data-driven strategy
Are your marketing intelligence tools helping you make sense of your data? According to Invesp, 87% of marketers say their data is their most underuse...
Ad fatigue: what it is, why it kills ROI and how to prevent it
We’ve all been there. The first time you see a new ad, it feels fresh and inspiring. But after the tenth time, it’s no longer welcome. That’s ad fatig...
What brand salience really means (and why it matters)
You’re in an unfamiliar city, desperate for a morning coffee. What brand pops into your head first? Probably Starbucks. That moment when a brand insta...
