With cookie deprecation and stricter tracking regulations, it's becoming more challenging to measure the impact of marketing activities and their cont...
Published July 18, 2024
Since GDPR came into effect in May 2018, user journey tracking has been on the decline, and tracking all users on websites and mobile apps has become ...
Published July 16, 2024
A recent study found that 43% of consumers like to discover new brands, even if they aren’t in the market to buy. With all those people just waiting t...
Published July 11, 2024
While visiting an unfamiliar city, you wake up feeling desperate for a morning cup of coffee. You immediately wonder where the nearest Starbucks is. A...
Published July 9, 2024
Marketers, wouldn’t it be great if you could get someone else to do some of the hard work for you? Well, for some tasks, you can. Artificial intellige...
Published July 4, 2024
A few marketing campaigns stand out every year, a feat not to be underestimated in today’s cutthroat business landscape — especially since consumers a...
Published July 2, 2024
Today’s marketplace is extremely competitive with success often balancing on a knife’s edge. For many businesses, particularly within the tech space, ...
Published June 25, 2024
For the uninitiated, marketing agencies can feel like mysterious (even dangerous) places. Step foot inside, and you are sure to hear people talking ab...
Published June 18, 2024
Can signal-based marketing transform the way marketers reach customers? With the average American encountering 4,000 to 10,000 ads daily, traditional ...
Published June 6, 2024
What does cohort mean? In most contexts, it’s one or more supporters, companions or people with shared characteristics. For you, your cohorts are your...
Published June 4, 2024
