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B2B marketing measurement done right
You built the campaign, hit the KPIs and pulled together a clean report. But when it lands in the CFO’s inbox, the questions start. What did this actu...
Why brand consistency drives growth
How long do you really stop and engage with an ad? Generally, people don’t spend more than a few seconds on an ad, if even that. For mobile ads that t...
15 best marketing campaigns according to Funnel
Creating a standout marketing campaign is no easy feat, especially in a world where consumers are constantly bombarded with ads. From social media fee...
Digital marketing sucks
Editor’s Note: The views expressed in this article are those of the author and do not necessarily reflect the official policy or position of Funnel. T...
Ad campaign optimization: eight tips for success
North American companies spent over $297.5 billion on ad campaigns in 2021. Researchers expect that number to keep growing over the next few years. By...
8 ad campaign optimization strategies to boost performance
The reality is that many advertising and marketing professionals struggle with high ad costs, ineffective targeting and frequent algorithm changes, ma...
How to leverage ETL for marketing data
Marketing data is everywhere — from ad platforms to CRMs, analytics tools and spreadsheets. But if you don’t have a system that brings it all together...
11 books and reports every modern marketer should read in 2025
In a world where marketing advice is abundant but insight is scarce, it helps to know which resources are truly worth your time. Whether you’re refini...
2025 guide to advertising on Pinterest
Pinterest advertising is as unique as its community. Users of Pinterest, also known as Pinners, aren’t on the platform for social interaction. They pr...
9 Instagram ads best practices to try
In today's cloudy economic climate, it's essential to invest in effective advertising campaigns that produce strong results. One way to do that is thr...
