Category Digital-marketing

brand salience

What is brand salience?

While visiting an unfamiliar city, you wake up feeling desperate for a morning cup of coffee. You immediately wonder where the nearest Starbucks is. A...

ai tools

5 ways to use AI tools for marketing automation

Marketers, wouldn’t it be great if you could get someone else to do some of the hard work for you? Well, for some tasks, you can. Artificial intellige...

top marketing campaign 2024

5 inspiring marketing campaigns from 2024 (so far)

A few marketing campaigns stand out every year, a feat not to be underestimated in today’s cutthroat business landscape — especially since consumers a...

How to work with marketing data across international borders

Today’s marketplace is extremely competitive with success often balancing on a knife’s edge. For many businesses, particularly within the tech space, ...

agency jargon

Decoding marketing agency jargon

For the uninitiated, marketing agencies can feel like mysterious (even dangerous) places. Step foot inside, and you are sure to hear people talking ab...

signal based marketing

Signal-based marketing and sales explained

Can signal-based marketing transform the way marketers reach customers? With the average American encountering 4,000 to 10,000 ads daily, traditional ...

cohort analysis

Cohort analysis explained

What does cohort mean? In most contexts, it’s one or more supporters, companions or people with shared characteristics. For you, your cohorts are your...

Introducing: Funnel Marketing Intelligence

Pinpointing revolutions in the marketing industry is quite difficult. That’s because it is famously in a continuous cycle of reinvention. Lately, thou...

dyslexia and data

What dyslexia and neurodiversity can teach us about data

If you have dyslexia or dyscalculia (dyslexia for numbers), then you’re in good company – with Steven Spielberg, Agatha Christie and Steve Jobs. In fa...

Understanding the power of n-gram analysis

As a digital marketer, you must navigate through oceans of data generated by online marketing campaigns. N-gram analysis is a practical method in a di...