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How to become a marketing data analyst in 2026
Most marketing teams have more data than they know what to do with. According to Funnel’s 2026 Marketing Intelligence Report, 72% of in-house marketer...
Why your best-performing channel might be your biggest waste
Your best-performing channel might be where you're wasting the most money. It sounds counterintuitive, but it's a pattern that constantly plays out in...
Performance marketing has changed jobs
Why modern performance systems increasingly optimize for capturing existing demand rather than creating new growth Something has quietly changed in pe...
What you need to know about advertising on LinkedIn in 2026
LinkedIn has more than a billion members, making it the largest professional network in the world. For B2B marketers, it’s one of the few platforms th...
The future of marketing 2026: AI, data, GEO search and the new rules of growth
Ask ten marketers what the future of marketing looks like, and you’ll get the same answers: AI tools, GEO and data-driven decision-making. The common ...
Marketing reporting best practices: From dashboards to decisions
Marketing reporting is meant to create clarity. But for many teams, it’s become a bottleneck. Reports are built and dashboards reviewed. Meetings end ...
AI-driven marketing starts with data you can trust
Every team is feeling pressure to implement artificial intelligence today. Expectations are sky-high, and the promise of AI is being sold as a silver ...
Why marketers aren’t empowered to experiment and what high-performers do differently
Most marketers believe they should be experimenting more, learning faster and moving quicker. But in reality, few teams have built the conditions that...
Funnel vs Fivetran: The best Fivetran alternative for marketing teams and agencies
TransUnion and Emarketer report that 54.1% of marketing leaders haven’t improved confidence in measurement this year. At the root of this confidence g...
Supermetrics vs. Funnel: the best Supermetrics alternative for scaling agencies and brands
Marketing teams and agencies rely on accurate, unified data to create reports that drive confident decisions. Many teams start with a connector tool l...
