TikTok Search - temporary trend or Google killer?
When you want to find something online, you probably head to Google, and rightfully so, since Google accounts for nearly 92% of the global search engi...
April 18, 2024
How to find influencers on Instagram’s creator marketplace
Have you noticed your competitors' have leaned heavily into the power of Instagram's partnership opportunities lately? Did they find a creator who has...
April 16, 2024
What is marketing intelligence?
The modern business world runs on data, but data is only valuable if it can help you make smarter decisions. So how, exactly, can marketers leverage t...
April 4, 2024
Marketing personalization 101
Data and artificial intelligence are transforming the marketing industry, altering how marketers launch and manage campaigns — and it can be easy to g...
March 5, 2024
Email personalization techniques beyond 'Dear [Name]'
You're a savvy marketer who has convinced thousands of leads to give you their email addresses. Now, you want to move them through the sales funnel so...
February 22, 2024
Mastering e-commerce personalization for brand success
Step into the shoes of an e-commerce marketer. While you compete you're hardest against an ever-growing sea of competitors every day, you also have th...
February 15, 2024
How do we measure marketing success?
Imagine sitting in a boardroom, and a confident agency representative presents your quarterly marketing performance. They have analyzed your data with...
February 13, 2024
This is why you need marketing automation
Editor's note: This article has been updated to reflect best practices as of February 6, 2024 Did you know marketing automation is expected to grow to...
February 6, 2024
What is marketing analytics?
Editor's note: This article has been updated to reflect best practices as of February 1, 2024 What exactly do we mean by marketing analytics in a post...
February 1, 2024
8 Instagram ads best practices to try
Editor's note: This article has been updated to reflect best practices as of January 30, 2024 In today's cloudy economic climate, it's essential to in...
January 30, 2024