Marketing

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Funnel and Supermetrics in a head-to-head match
Marketing

Supermetrics vs. Funnel: the best Supermetrics alternative for scaling agencies and brands

Marketing teams and agencies rely on accurate, unified data to create reports that drive confident decisions. Many teams start with a connector tool l...

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Marketing

Top Fivetran alternatives for marketing teams and agencies (2026)

Fivetran is a powerful warehouse-first ELT platform that helps businesses streamline and automate data movement at scale. However, most marketers hit ...

two paths for agency reporting
Marketing

AgencyAnalytics vs. Funnel: which platform scales with your client reporting?

It’s Monday morning; the client report is due, and your dashboard has chosen this exact moment to fall apart. You thought things couldn’t get any wors...

 Fragmented marketing data to a single source of truth
Marketing

Funnel vs. Improvado: Which marketing intelligence platform fits your team best?

Marketers today are drowning in data but starving for clarity. With dozens of data sources, metrics and formats, getting a single version of truth fee...

Magnifying glass over data chart
Marketing

The top Adverity alternatives for agencies and brands (2026)

If you’re looking at Adverity alternatives, you’ve already done the “serious stack” upgrade. You moved off manual exports, wired Adverity into your wa...

A telescope
Marketing

The top Supermetrics alternatives for scaling agencies and brands (2026)

Supermetrics offers a handy way to pull channel data into Google Sheets or Looker Studio. But as you add more clients, markets and channels, those lig...

Choosing between two paths: Adverity vs. Funnel
Marketing

Adverity vs Funnel: simplify marketing data, empower every team

Are you comparing Funnel and Adverity because you need rock-solid, scalable marketing reporting? Both can pull performance data from hundreds of marke...

A lightbulb representing insights from marketing intelligence
Marketing

Why marketing intelligence platforms are becoming essential for growth

Do you ever look at your marketing data and think, “How did it get this messy?” New channels keep getting added, and dashboards seem to multiply. Yet ...

 A chess piece
Marketing

The 10 essential CMO skills every modern marketing leader needs

The next wave of CMOs won’t be defined by creativity or tenure. Their ability to bring out the best of their technology and teams will define their ti...

A microphone
Marketing Data

Conversational analytics is turning data into dialogue for smarter marketing decisions

The use of conversational analytics gives marketers another way to interact with data. They let you ask questions using natural, intuitive dialogue, p...