Adtriba’s MMM experts reveal their secrets
Marketing mix modeling is having a moment. In a digital marketing world dominated by “black box” algorithms, GDPR, and the deprecation of third-party ...
November 28, 2023
The generative AI revolution: What marketers should expect in 2024
The marketing industry has recently experienced a significant transformation mainly driven by the development of generative artificial intelligence (G...
November 24, 2023
Why upskilling in marketing means success in the AI era
In the dynamic world of digital marketing, change is the only true constant. Out of all of the recent advancements, the rapid development of new artif...
November 23, 2023
Generative AI for content creation: 6 tips and tools
There is a massive opportunity for marketers to utilize artificial intelligence (AI) in their content creation. According to Funnel’s latest research,...
November 14, 2023
5 marketing horror stories to haunt your dreams
It was a dark and stormy night. Rain and wind battered the windows of a small, old cabin set deep in the dense woods. Inside, several marketers took r...
October 26, 2023
Make it stop! 7 more things we’re tired of — AI edition
Recently, a few Funnelers took time to share the seven marketing-related things they were tired of hearing about — be the topics overstated, underwhel...
October 19, 2023
5 ways AI is disrupting the agency world
Will AI be a dream for digital marketing agencies? Or will it be a nightmare? The answer is always somewhere in between, and no one knows how it will ...
October 17, 2023
Will AI take my marketing job?
The recent emergence of generative artificial intelligence tools has shaken the marketing industry to its core. In fact, according to recent Funnel re...
October 9, 2023
Stand out in a crowded Black Friday field
If there is one thing that e-commerce marketers can be sure of since the pandemic, it’s that no two holiday shopping seasons will be the same. In 2020...
October 6, 2023
Black Friday insights that will knock your socks off
Whether you view Black Friday as a single day, week, month, or an unofficial extra quarter in the business calendar, it can be just as stressful for m...
September 28, 2023