Category Marketing-news

Banner for the Marketing Data State of Play 2023 report

Marketers reveal they lack data confidence

Marketers suffer from low confidence due to a skills and technology gap according to new research. With data taking on a stronger role in decision mak...

3 critical trends in advertising right now and in 2023

Are you finding it hard to understand how your marketing is performing in the context of the current market? You might be relieved to find out you are...

Funnel named Snowflake Marketplace Partner of the Year

Stockholm, 14 June 2022 — Funnel today announced that it has been named the 2022 Marketplace Partner of the Year - SaaS award winner by Snowflake, the...

A picture representing a data mesh

What is data mesh, and what are its benefits?

Data mesh is a decentralized approach to data architecture that has recently increased in popularity. Within the data mesh approach, data ownership is...

The benefits of Google Analytics 4

In this video, we discuss Google analytics 4, which if you're not familiar, is Google’s newest analytics product set to replace the version of Google ...