The best way to get your Outbrain data into Looker Studio
Automate data collection with Funnel. Spend less time manually collecting and transforming data, so you can focus on getting insights.Get started now
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Free to use
Get Outbrain data to Funnel and share the data into Looker Studio in 4 simple steps
- Create a free account 1 min
- Connect to Outbrain 3 min
- Funnel downloads your data 3 - 10 min
- Share your data 2 min
Automatically get your data into Looker Studio
Fast loading dashboards for monitoring and reporting
Create visually appealing marketing reports and dashboards
Automatically send reports to stakeholders every week or month
Outbrain is just one of our many connectors - you can use 200+ others
Funnel uses the Outbrain API to get the data you need from Outbrain. But if you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Use Funnel to bring all that data together in one place, automatically.
Industry’s most robust and reliable out of the box integrations
Always have the most complete and accurate data for analysis or reporting
Funnel removes silos, democratizing access to data regardless of the source
ISO 27001 certified, Soc2 Type1 certified, GDPR compliant & CCPA compliant
Automate unnecessary work
Automate hours of manual work to clean, group or map data. Save time and avoid errors.
No code data transformation
Use recommended out of the box rules to normalise data without writing any code.
Auto currency conversion
Funnel converts monetary metrics automatically so you can report across markets in a single currency.
“If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?”
“Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”
“With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.”
Outbrain is a leading native advertising platform that connects marketers to their target audiences through personalized, interest-based recommendations. The platform uses advanced algorithms to suggest online content that viewers might find interesting, presenting it on popular media outlets around the web. Outbrain's sophisticated ad system ensures a seamless, unintrusive experience, integrating sponsored links and promoted content within the natural flow of an individual's browsing pattern.
Marketers use Outbrain to amplify their content's reach and improve brand visibility. Through Outbrain, they can promote various content forms to targeted audiences across a vast network of popular media outlets. The platform also provides insightful analytics to track campaign performance, allowing for timely adjustments and optimization. This leads to better audience engagement, higher click-through rates, and increased website traffic.
For more information about how you can use Funnel for Outbrain, take a look at the connector page.
Looker Studio is the new name for the visualization platform Google Data Studio. It offers the same great data analytics tools for free to anyone. It delivers a lot of data visualization and analysis functionality. While it is part of the Looker family, it is aimed to smaller teams and people who like to work with data visualization in a simple way. Since it is designed for smaller teams, there are also less features in the way of account management and permissions structures that you may see in larger, enterprise-focused tools.
Marketing professionals use Looker Studio to create custom reports and dashboards that visualize key performance indicators (KPIs) for their advertising campaigns and websites. By connecting Looker Studio to their data sources, such as Google Analytics or Google Ads, marketers can evaluate the effectiveness of their ads, identify areas for improvement, and make data-driven decisions based on insights gained.
For more information about how you can use Funnel for Looker Studio, take a look at the destination page.
- Campaign Name
- Conversion Name
- Content Title
- Campaign ID