The mistake that most marketers make is KPI overkill. We're so eager to impress, we report on every possible performance metric. Instead, we should cater our marketing reports to specific audiences.
Get this quick guide to know the KPIs you should report on
In it, you'll understand what you report to who. Find out:
Don't go overboard on your KPIs. Think about who you are reporting to and what counts most for them. It's best to keep it simple.