The mistake that most marketers make is KPI overkill. We're so eager to impress, we report on every possible performance metric. Instead, we should cater our marketing reports to specific audiences. Get this quick guide to know the KPIs you should report on In it, you'll understand what you report to who. Find out: The four main KPIs the Board, C-Level, and Directors care about. What managers want to know about your digital marketing performance. How deep to dig for other marketers, channel managers, and specialists. Don't go overboard on your KPIs. Think about who you are reporting to and what counts most for them. It's best to keep it simple.