in-house vs agency
Trends & News

Do in-house teams have the edge over agencies?

The traditional rivalry between in-house marketing teams and external agencies has taken a new turn. Historically, external agencies dominated the fie...

agency report cards
Trends & News

Marketing agency reports cards are in…

Marketing teams and their agency partners can only create exceptional work when they’ve cultivated a strong relationship founded in mutual trust. This...

Trends & News

New research shows agencies face a triple threat

Marketing teams and agencies have always had a dynamic push/pull relationship. Sometimes, things can get rocky, and other times this partnership helps...

search generative experience
Trends & News

AI-enabled search is both terrifying and trash

Google recently launched its newest take on search: AI-powered overviews. For Google’s users, its most evident effect is a generative AI “answer” appe...

Marketing Trends & News

Introducing: Funnel Marketing Intelligence

Pinpointing revolutions in the marketing industry is quite difficult. That’s because it is famously in a continuous cycle of reinvention. Lately, thou...

Funnel Dashboards
Trends & News

Funnel Dashboards are here!

In a world overflowing with data, marketers often find themselves lost in a sea of spreadsheets, struggling to make sense of the numbers that inundate...

consent mode v2
Trends & News

Understanding Consent Mode V2

As digital privacy continues to be a pivotal aspect of online interactions, Google's introduction of Consent Mode V2 in March 2024 is an important evo...

marketing resolutions 2024
Marketing Trends & News

What’s in and what’s out in 2024?

It's the start of a new year – a time when many marketers take a moment to reflect on the previous year. We consider what went well, what surprised us...

Third party cookies leaving chrome
Trends & News

The end of third-party cookies in Chrome is here

And so, the time has finally come. As of January 4, 2024, Chrome is disabling third-party cookies for 1% of its users. This will, then, gradually roll...

Marketing Trends & News

Performance marketing channels to try in 2024

Editor's note: This articled is based on an older post: performance marketing channels to try in 2023. It has been updated to reflect the latest and b...