Where agencies' strengths still lie
It’s hard out there for marketing agencies. For years, they have been facing stiffer competition and budget pressures. More recently, they’ve had to c...
Do in-house teams have the edge over agencies?
The traditional rivalry between in-house marketing teams and external agencies has taken a new turn. Historically, external agencies dominated the fie...
Marketing agency reports cards are in…
Marketing teams and their agency partners can only create exceptional work when they’ve cultivated a strong relationship founded in mutual trust. This...
New research shows agencies face a triple threat
Marketing teams and agencies have always had a dynamic push/pull relationship. Sometimes, things can get rocky, and other times this partnership helps...
AI-enabled search is both terrifying and trash
Google recently launched its newest take on search: AI-powered overviews. For Google’s users, its most evident effect is a generative AI “answer” appe...
Introducing: Funnel Marketing Intelligence
Pinpointing revolutions in the marketing industry is quite difficult. That’s because it is famously in a continuous cycle of reinvention. Lately, thou...
Funnel Dashboards are here!
In a world overflowing with data, marketers often find themselves lost in a sea of spreadsheets, struggling to make sense of the numbers that inundate...
Understanding Consent Mode V2
As digital privacy continues to be a pivotal aspect of online interactions, Google's introduction of Consent Mode V2 in March 2024 is an important evo...
What’s in and what’s out in 2024?
It's the start of a new year – a time when many marketers take a moment to reflect on the previous year. We consider what went well, what surprised us...
The end of third-party cookies in Chrome is here
And so, the time has finally come. As of January 4, 2024, Chrome is disabling third-party cookies for 1% of its users. This will, then, gradually roll...
