Your last-minute GA4 survival guide in 11 steps
Google announced the sunset date for Universal Analytics (UA) a whopping 14 months ago. But if you're reading this, you might not be ready for the big...
Google announced the sunset date for Universal Analytics (UA) a whopping 14 months ago. But if you're reading this, you might not be ready for the big...
Teamwork makes the dreamwork — especially in the modern digital marketing industry. Sure, the upheaval caused by automation and data loss may seem ove...
Since ChatGPT was launched in late-November 2022, interest in AI-related tools has exploded — especially among marketers. The opportunities for market...
Automation and data loss are totally upending the digital marketing industry. We’re having to rescope how we work and how we can influence the perform...
Media automation and data loss are the two strongest forces shaping performance marketing today. Both of these trends are changing the core of the ind...
Application programming interfaces, or APIs for short, are such ubiquitous tools that it’s hard to imagine how the internet would function without the...
Since you’re a savvy digital marketer, you’ve certainly made the transition to Google Analytics 4 by now. However, if you’re using Looker Studio to vi...
At the end of 2022, Funnel released a survey of American and European digital marketers. We dug into the problems they face when working with and anal...
What’s in a name? Many marketers are asking themselves this very question now that Google has purchased the visualization tool Looker, and merged the ...
Read on if you are looking for ways to handle the errors you might see in Looker Studio, like "Data set configuration error". These errors can be the ...