Behind the scenes of creating our explainer video
Explaining the value of your business to your prospective customers can be tricky. And when you’re a B2B SaaS company that serves a particular niche t...
Who makes better ads: humans or AI?
Breaking news! Large language models and other artificial intelligence tools may have the power to reshape marketing as we know it. Okay. That’s not b...
An expert’s view of data governance
We’re not afraid to admit that sometimes we’re wrong. Well, maybe not “wrong” as much as not fully informed. After all, we’re only humans — despite al...
We just can’t: Seven marketing things we’re tired of
Like the latest fashion trends, the popularity of certain marketing concepts can wax and wane. One day it’s a cutting edge new technology. The next? W...
We're free, and you're welcome 🍌
That's right. You can now start using Funnel to collect, store, transform, and share your data for free! It's part of our effort to help marketers for...
Your last-minute GA4 survival guide in 11 steps
Google announced the sunset date for Universal Analytics (UA) a whopping 14 months ago. But if you're reading this, you might not be ready for the big...
The future of performance marketing – Part 3
Teamwork makes the dreamwork — especially in the modern digital marketing industry. Sure, the upheaval caused by automation and data loss may seem ove...
How AI chatbots could change search advertising
Since ChatGPT was launched in late-November 2022, interest in AI-related tools has exploded — especially among marketers. The opportunities for market...
The future of performance marketing - Part 2
Automation and data loss are totally upending the digital marketing industry. We’re having to rescope how we work and how we can influence the perform...
The future of performance marketing - Part 1
Media automation and data loss are the two strongest forces shaping performance marketing today. Both of these trends are changing the core of the ind...
