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Will AI take my marketing job?
The recent emergence of generative artificial intelligence tools has shaken the marketing industry to its core. In fact, according to recent Funnel re...
Stand out in a crowded Black Friday field
If there is one thing that e-commerce marketers can be sure of since the pandemic, it’s that no two holiday shopping seasons will be the same. In 2020...
Black Friday insights that will knock your socks off
Whether you view Black Friday as a single day, week, month, or an unofficial extra quarter in the business calendar, it can be just as stressful for m...
Behind the scenes of creating our explainer video
Explaining the value of your business to your prospective customers can be tricky. And when you’re a B2B SaaS company that serves a particular niche t...
Who makes better ads: humans or AI?
Breaking news! Large language models and other artificial intelligence tools may have the power to reshape marketing as we know it. Okay. That’s not b...
An expert’s view of data governance
We’re not afraid to admit that sometimes we’re wrong. Well, maybe not “wrong” as much as not fully informed. After all, we’re only humans — despite al...
We just can’t: Seven marketing things we’re tired of
Like the latest fashion trends, the popularity of certain marketing concepts can wax and wane. One day it’s a cutting edge new technology. The next? W...
We're free, and you're welcome 🍌
That's right. You can now start using Funnel to collect, store, transform, and share your data for free! It's part of our effort to help marketers for...
Your last-minute GA4 survival guide in 11 steps
Google announced the sunset date for Universal Analytics (UA) a whopping 14 months ago. But if you're reading this, you might not be ready for the big...
The future of performance marketing – Part 3
Teamwork makes the dreamwork — especially in the modern digital marketing industry. Sure, the upheaval caused by automation and data loss may seem ove...
