Learn how Happy Socks keeps calm amid the Black Friday chaos
Trends & News

Black Friday insights that will knock your socks off

Whether you view Black Friday as a single day, week, month, or an unofficial extra quarter in the business calendar, it can be just as stressful for m...

explainer video
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Behind the scenes of creating our explainer video

Explaining the value of your business to your prospective customers can be tricky. And when you’re a B2B SaaS company that serves a particular niche t...

humans vs ai
Trends & News

Who makes better ads: humans or AI?

Breaking news! Large language models and other artificial intelligence tools may have the power to reshape marketing as we know it. Okay. That’s not b...

expert data governance
Trends & News

An expert’s view of data governance

We’re not afraid to admit that sometimes we’re wrong. Well, maybe not “wrong” as much as not fully informed. After all, we’re only humans — despite al...

7 things we're tired of
Trends & News

We just can’t: Seven marketing things we’re tired of

Like the latest fashion trends, the popularity of certain marketing concepts can wax and wane. One day it’s a cutting edge new technology. The next? W...

Trends & News

We're free, and you're welcome 🍌

That's right. You can now start using Funnel to collect, store, transform, and share your data for free! It's part of our effort to help marketers for...

GA4 survival guide
Trends & News

Your last-minute GA4 survival guide in 11 steps

Google announced the sunset date for Universal Analytics (UA) a whopping 14 months ago. But if you're reading this, you might not be ready for the big...

Trends & News

The future of performance marketing – Part 3

Teamwork makes the dreamwork — especially in the modern digital marketing industry. Sure, the upheaval caused by automation and data loss may seem ove...

Trends & News

How AI chatbots could change search advertising

Since ChatGPT was launched in late-November 2022, interest in AI-related tools has exploded — especially among marketers. The opportunities for market...

Future of Performance Marketing part 2 - Tommy
Trends & News

The future of performance marketing - Part 2

Automation and data loss are totally upending the digital marketing industry. We’re having to rescope how we work and how we can influence the perform...