funnel wrapped 2023
Trends & News

Funnel wrapped — 2023

Well, what a year it has been. In a year marked by the Eras Tour and “Barbeneimer” it can be easy to forget about all of the progress and achievements...

expert mmm tips
Trends & News Measurement

Marketing Mix Modeling experts share their secrets

Marketing mix modeling is having a moment. In a digital marketing world dominated by “black box” algorithms, GDPR, and the deprecation of third-party ...

2024 marketing trends
Trends & News

The generative AI revolution: What marketers should expect in 2024

The marketing industry has recently experienced a significant transformation mainly driven by the development of generative artificial intelligence (G...

upskilling in marketing
Trends & News

What upskilling in marketing means in the era of AI

In digital marketing, change is the only true constant. Out of all of the recent advancements, the rapid development of new artificial intelligence (A...

generative AI content marketing
Marketing Trends & News

Generative AI for content creation: 6 tips and tools

There is a massive opportunity for marketers to utilize artificial intelligence (AI) in their content creation. According to Funnel’s latest research,...

marketing horror stories
Marketing Trends & News

5 marketing horror stories to haunt your dreams

It was a dark and stormy night. Rain and wind battered the windows of a small, old cabin set deep in the dense woods. Inside, several marketers took r...

7 ai things we are tired of
Trends & News

Make it stop! 7 more things we’re tired of — AI edition

Recently, a few Funnelers took time to share the seven marketing-related things they were tired of hearing about — be the topics overstated, underwhel...

AI disrupting agencies
Trends & News

5 ways AI is disrupting the agency world

Will AI be a dream for digital marketing agencies? Or will it be a nightmare? The answer is always somewhere in between, and no one knows how it will ...

Trends & News

Will AI take my marketing job?

The recent emergence of generative artificial intelligence tools has shaken the marketing industry to its core. In fact, according to recent Funnel re...

Black Friday stand out tips
Trends & News

Stand out in a crowded Black Friday field

If there is one thing that e-commerce marketers can be sure of since the pandemic, it’s that no two holiday shopping seasons will be the same. In 2020...