Data

Subscribe and stay up to date on the latest trends

Data stored on a server
Data

How to spot misleading data

As the old saying goes: there are lies, damned lies and statistics. And while most people know that stats can mislead, many marketers don’t realize th...

best etl tools 2025
Data

18 of the best ETL tools in 2025

Selecting the right ETL tool means checking out a lot of options. Enterprise solutions, open-source tools and new players each bring something valuabl...

Two fishbowls with a goldfish in each
Data

Siloed data and teams sabotage your marketing

CMOs are under immense pressure to deliver measurable results, align cross-functional teams and adapt to constant market shifts. Yet, dealing with fra...

steering wheel
Data

Why data-driven decision-making beats intuition in marketing

Gut instincts have their charm. They’re quick, and they feel decisive. Sometimes, they even work. But relying on intuition alone is a gamble that CMOs...

Data-informed versus data-driven marketing strategy
Data

Data-informed vs data-driven marketing strategy

For years, marketers have been told that “data-driven” is the gold standard for decision-making. Maybe it’s something you’ve heard from a manager, a c...

data clean rooms
Data

A marketer’s essential guide to data clean rooms

There’s a lot of pressure on marketers today to secure customer data responsibly. You need a data solution for using attribution models that don’t rel...

data resolutions 2025
Data

Data resolutions to start 2025 off right

What if you could cut your budget in half and double your impact? A smarter approach to data might not get you that far in a year, but it will get you...

Internet user saying no to annoying ads
Data

Ad blockers in advertising and what they mean for marketers

With 912 million ad-blocking users, marketers are up against a big challenge: fewer people are reachable through traditional ad-based tracking. The pu...

Cookie leaving a trail of crumbs
Data

How cookie tracking and privacy impacts marketing

Cookie tracking has been a pretty foundational part of the internet. It’s shaped how businesses track people’s online behavior, target them with ads a...

Black Friday insights
Data

Black Friday insights from a data engineer

For most retailers, Black Friday and Cyber Monday can make or break the year. But with billions at stake, how can brands stand out in an increasingly ...