How to spot misleading data
As the old saying goes: there are lies, damned lies and statistics. And while most people know that stats can mislead, many marketers don’t realize th...
As the old saying goes: there are lies, damned lies and statistics. And while most people know that stats can mislead, many marketers don’t realize th...
Selecting the right ETL tool means checking out a lot of options. Enterprise solutions, open-source tools and new players each bring something valuabl...
CMOs are under immense pressure to deliver measurable results, align cross-functional teams and adapt to constant market shifts. Yet, dealing with fra...
Gut instincts have their charm. They’re quick, and they feel decisive. Sometimes, they even work. But relying on intuition alone is a gamble that CMOs...
For years, marketers have been told that “data-driven” is the gold standard for decision-making. Maybe it’s something you’ve heard from a manager, a c...
There’s a lot of pressure on marketers today to secure customer data responsibly. You need a data solution for using attribution models that don’t rel...
What if you could cut your budget in half and double your impact? A smarter approach to data might not get you that far in a year, but it will get you...
With 912 million ad-blocking users, marketers are up against a big challenge: fewer people are reachable through traditional ad-based tracking. The pu...
Cookie tracking has been a pretty foundational part of the internet. It’s shaped how businesses track people’s online behavior, target them with ads a...
For most retailers, Black Friday and Cyber Monday can make or break the year. But with billions at stake, how can brands stand out in an increasingly ...