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Category Data-reporting

data quality

What does data quality mean?

Quality is so important, especially as a marketer. Your target audience wants quality content in the form of blogs, articles, or business resources. L...

optimize your dashboards

6 steps to optimize your dashboard performance

Have you ever gone to a restaurant with a menu that goes on for pages and pages? It can get a bit overwhelming. How do you decide when you have dozens...

search impression share

Report on search impression share for Google Ads: A step-by-step guide

If you are struggling to report on search impression share for Google Ads, this guide is for you. We will cover what search impression share is, how i...

marketing reporting

Why marketers need to stop reporting

That headline might have you reaching for your pitchforks and torches, but hold on! We're not advocating for the death of marketing reports altogether...

choose metrics 6 steps

6 steps to choosing the right dashboard marketing metrics

You know the story — you sit down for your monthly or quarterly review to discuss how your campaigns have been performing against your marketing strat...

client reporting tools 2024

The top client reporting tools of 2024

You spent weeks developing a market campaign that hits all your client's key concerns. Now, it's time to present the results. Maybe you're sitting at ...

reporting at scale

Reporting at scale with iO

The world’s most successful agencies serve many clients at once, each bringing multiple projects worth of work. At the same time, each project may hav...

top visualization tools

The 12 best data visualization tools for marketing agencies

Faced with a sea of data, professionals must work smart to separate the signal from the noise. Data visualization tools are key in this effort, but wi...

how to measure marketing

How do we measure marketing success?

Imagine sitting in a boardroom, and a confident agency representative presents your quarterly marketing performance. They have analyzed your data with...

monitoring vs reporting

Monitoring vs. reporting – what’s the difference?

Does the thought of reporting week send a shiver down your spine? You're not alone. Many marketers dread the days leading up to the deadline for repor...