The best B2B marketing strategies for 2024
Whether you're a B2C marketer taking the plunge into the choppy waters of B2B marketing for the first time, or an established business owner looking t...
May 2, 2024
POAS: a metric all e-commerce marketers should know
Running a business online is complex, and tracking the success of that business can be even more complicated. Effectively tracking the right metrics a...
April 30, 2024
How to set up your e-commerce advertising strategy
E-commerce companies are everywhere, which is no surprise given the internet's endless selling opportunities. There are currently over 2 billion globa...
April 25, 2024
TikTok Search - temporary trend or Google killer?
When you want to find something online, you probably head to Google, and rightfully so, since Google accounts for nearly 92% of the global search engi...
April 18, 2024
How to find influencers on Instagram’s creator marketplace
Have you noticed your competitors' have leaned heavily into the power of Instagram's partnership opportunities lately? Did they find a creator who has...
April 16, 2024
What is marketing intelligence?
The modern business world runs on data, but data is only valuable if it can help you make smarter decisions. So how, exactly, can marketers leverage t...
April 4, 2024
Marketing personalization 101
Data and artificial intelligence are transforming the marketing industry, altering how marketers launch and manage campaigns — and it can be easy to g...
March 5, 2024
Email personalization techniques beyond 'Dear [Name]'
You're a savvy marketer who has convinced thousands of leads to give you their email addresses. Now, you want to move them through the sales funnel so...
February 22, 2024
Mastering e-commerce personalization for brand success
Step into the shoes of an e-commerce marketer. While you compete you're hardest against an ever-growing sea of competitors every day, you also have th...
February 15, 2024
How do we measure marketing success?
Imagine sitting in a boardroom, and a confident agency representative presents your quarterly marketing performance. They have analyzed your data with...
February 13, 2024