ETL limitations and ETL alternatives for marketers
A mind-boggling 328.77 million terabytes of data is created each day. However, all this information is meaningless unless you can pull data together f...
August 15, 2023
The showdown: display ads vs. search ads
Display and search ads are two of the most popular types of advertising available to marketers today. They can be quite diverse, low cost, and are com...
August 10, 2023
The critical skills every performance marketer needs
Back in the 1980s, the burger chain A&W wanted to beat McDonald’s and its famous quarter pounder burger. Their idea was quite simple: launch a big...
August 8, 2023
The 12 types of display ads you need to know
Today, we are going to be digging through “the display dozen.” No, not the 1967 war film The Dirty Dozen that your parents have probably seen. These d...
August 1, 2023
How to select display advertising metrics and KPIs
Understanding and optimizing display advertising metrics is crucial for any marketer looking to improve their campaigns. This blog post will serve as ...
July 27, 2023
What is data storytelling, and how can it make your presentations magical?
Our ability to craft and communicate stories is one of the most important things that make us human. Whether it’s story time in school or tales told r...
July 18, 2023
What is non-aggregatable data and how can you work with it?
Data is everywhere — it's the lifeblood of your business. However, using that wealth of information is often easier said than done, especially when de...
July 13, 2023
Google Analytics metrics and dimensions explained
Dimensions come in all sorts of shapes and sizes — literally. There are the dimensions you double check when buying furniture for your home. There are...
July 11, 2023
What is data governance (and why is it important)
In the fast-paced business landscape, data has become one of the most valuable assets for organizations. The key to unlocking that asset’s worth is so...
June 27, 2023
The essential YouTube ads best practices
Did you know that YouTube is visited by nearly a quarter of the world's population? If you're a marketer that's not harnessing the power of video ads,...
June 23, 2023
