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Funnel Blog / Brian León
Brian León

Articles by Brian León

Senior Content Writer at Funnel, Brian has 10+ years of experience in marketing, journalism, content, communications and media.

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    A small bundle of vintage keys on a ring to indicate Datorama replacement
    Data

    Datorama alternatives: moving on from Salesforce Marketing Cloud Intelligence

    The best Datorama (Marketing Cloud Intelligence) alternatives are Funnel, Adverity, Improvado and Fivetran. Funnel is the closest like-for-like replac...

    Brian León 6 minute read
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    Abstract illustration representing the choice between a standalone measurement model and a measurement model built on a data foundation
    Measurement

    Sellforte vs. Funnel: an MMM tool or a data foundation first?

    What’s the difference between Sellforte and Funnel? Your choice between them boils down to where you want to handle your data prep. Funnel collects, c...

    Brian León 8 minute read
    Learn how
    Graphic of an automated marketing data pipeline connecting various ad sources into a unified funnel

    How to build a marketing data pipeline: A step-by-step guide

    Most marketing data pipeline failures are silent. A platform deprecates a metric. A connector stops updating. The dashboard keeps serving whatever dat...

    Brian León 8 minute read
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    Two cables about to be connected
    Data

    What are marketing data connectors, and why do they keep breaking?

    Paid social conversions are down 30% week over week, but nobody's changed anything. You double-check spend, creative and audience targeting. Everythin...

    Brian León 7 minute read
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    Clean visual of the control group and test group in an incrementality test

    The best software for marketing incrementality testing (2026)

    If incrementality testing has done one thing, it’s replaced “we think this worked” with “we can prove it did.” But knowing the methodology works and k...

    Brian León 9 minute read
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    Abstract illustration of layered geometric forms representing the choice between two categories of marketing measurement platforms
    Measurement

    Sellforte alternatives: measuring marketing impact beyond a single MMM vendor

    If you’re on the hunt for a Sellforte alternative, you already know marketing mix modeling (MMM) is a key part of the marketing measurement equation, ...

    Brian León 7 minute read
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    Abstract illustration of two paths for marketing data, a connector that moves data and a data hub that stores and organizes it
    Data

    Windsor.ai alternatives: what to use when you’ve outgrown the pipe

    The best Windsor.ai alternatives are Funnel, Supermetrics, Coupler.io, AgencyAnalytics and Whatagraph. Funnel is the strongest choice for marketers wh...

    Brian León 7 minute read
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    Abstract minimalist composition representing how marketing data behaves differently from other enterprise data
    Data

    Best enterprise ETL tools for marketing data integration in 2026

    Here's the thing nobody tells you when you buy enterprise ETL: it works fine on your CRM, your finance data and your product database. Then someone pl...

    Brian León 10 minute read
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    Shopping cart to represent e-commerce and retail
    Measurement

    Best MMM solutions for retail and e-commerce

    Imagine running three promotions at once across six channels while your demand curve looks like a ski slope. That’s an average Tuesday in retail. Mark...

    Brian León 7 minute read
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    A boomerang, representing data leaving the warehouse and returning to where it's needed
    Data

    What is reverse ETL? A guide for marketing teams

    Your data team has spent months perfecting a single source of truth. All the gold is there: customer lifetime value, churn risk scores and audience se...

    Brian León 8 minute read
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