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Funnel Blog / Brian León
Brian León

Articles by Brian León

Senior Content Writer at Funnel, Brian has 10+ years of experience in marketing, journalism, content, communications and media.

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    A flat vector graphic comparing a single ETL pipeline that splits into messy data points versus a structural block that aligns data streams
    Marketing Data

    Windsor.ai vs. Funnel: which is right for your marketing data stack?

    Windsor.ai is a data connector that extracts marketing metrics from ad platforms and moves them to a destination. Funnel is a marketing data hub that ...

    Brian León 9 minute read
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    Abstract image of Funnel.io alternatives and choosing the right marketing data tool
    Marketing

    Funnel.io alternatives: why teams evaluating the category keep coming back to Funnel

    Every Monday, someone on your team logs into Google Ads, Meta and LinkedIn, pulls the data into a spreadsheet and finds out that the numbers don’t mat...

    Brian León 11 minute read
    Learn how
    Two minimalist paths diverging on a pastel background, representing the choice between alternatives to Looker Studio
    Data

    Alternatives to Data Studio for marketing reporting (2026)

    Have you ever opened up Data Studio (formerly Looker Studio) and spent a minute staring at the loading spinner just to see your report? To get your da...

    Brian León 10 minute read
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    Digital marketing reporting workload visual
    Reporting

    Everything you need to know about marketing reporting

    It’s Monday morning, and the team opens the weekly marketing dashboard to check campaign performance. Someone notices paid conversions look lower than...

    Brian León 14 minute read
    Learn how
    become a marketing data analyst
    Marketing

    How to become a marketing data analyst in 2026

    Most marketing teams have more data than they know what to do with. According to Funnel’s 2026 Marketing Intelligence Report, 72% of in-house marketer...

    Brian León 7 minute read
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    Magnifying glass against blue background to represent MMM granularity trap.
    Measurement

    Marketing mix modeling limitations and what MMM can’t tell you

    You’ve probably asked it before: “Can we break this down by campaign?” It sounds like a reasonable request. If marketing mix modeling (MMM) can tell y...

    Brian León 8 minute read
    Learn how
    Data

    Everything you need to know about marketing data integration

    Marketing teams have never had more data, and they’ve never trusted it less. It’s a classic too many cooks in the kitchen situation. Your ad platforms...

    Brian León 15 minute read
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    A gauge showing a needle moving past the optimal zone into diminishing returns
    Marketing

    Why your best-performing channel might be your biggest waste

    Your best-performing channel might be where you're wasting the most money. It sounds counterintuitive, but it's a pattern that constantly plays out in...

    Brian León 8 minute read
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    A minimalist image of a ruler to represent marketing measurement.
    Measurement

    Everything you need to know about marketing measurement

    Which campaigns are actually driving growth, and which are just noise? As a marketer, you’ve probably run into a similar problem: dashboards don’t mat...

    Brian León 14 minute read
    Learn how
    Thick rope pulled from opposite directions with fibers beginning to snap at the center | photorealistic
    Measurement

    Measurement is quietly redistributing power inside marketing

    Walk into the quarterly business review at a sophisticated marketing organization and you can predict the conversation. The marketing mix model (MMM) ...

    Christopher Van Mossevelde 9 minute read
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