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Funnel Blog / Brian León
Brian León

Articles by Brian León

Senior Content Writer at Funnel, Brian has 10+ years of experience in marketing, journalism, content, communications and media.

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    Marketing Budget

    Finding your next best dollar: The question every marketer asks (but few can answer)

    Every marketing team wants to answer this question: where should the next dollar go? It sounds simple, but most teams don’t have a confident answer. A...

    Brian León 7 minute read
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    Trends & News Data

    Why Claude and ChatGPT still can't answer your marketing questions — and how an MCP fixes it

    Marketing teams are using AI more than ever. But the answers still don't feel reliable. That's not a coincidence, it's a data problem. And that proble...

    Brian León 7 minute read
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    Measurement

    Marketing measurement is becoming a system, not just a model

    Marketing measurement is changing. Not because of new tools, but because marketing itself has changed. Customer journeys now span multiple channels. A...

    Brian León 5 minute read
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    Comparing Funnel.io with Fivetran for moving marketing data
    Marketing

    Funnel vs Fivetran: The best Fivetran alternative for marketing teams and agencies

    TransUnion and Emarketer report that 54.1% of marketing leaders haven’t improved confidence in measurement this year. At the root of this confidence g...

    Brian León 13 minute read
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    Supermetrics and Funnel weighted against one another to compare data integration capabilities
    Marketing

    Supermetrics vs. Funnel: the best Supermetrics alternative for scaling agencies and brands

    Marketing teams and agencies rely on accurate, unified data to create reports that drive confident decisions. Many teams start with a connector tool l...

    Brian León 15 minute read
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    Funnel vs Improvado
    Marketing

    Funnel vs. Improvado: can your marketing team own the platform without engineers?

    Marketers today are drowning in data but starving for clarity. With dozens of data sources, metrics and formats, getting a single version of truth fee...

    Brian León 15 minute read
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    Marketing data integration features and how having them can impact performance
    Marketing

    The top Supermetrics alternatives for scaling agencies and brands (2026)

    Supermetrics offers a handy way to pull channel data into Google Sheets, Data Studio and other reporting and data visualization tools. It’s a useful o...

    Brian León 19 minute read
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    Marketing

    Adverity vs Funnel: simplify marketing data, empower every team

    Are you comparing Funnel and Adverity because you need rock-solid, scalable marketing reporting? Both Funnel and Adverity help teams bring marketing d...

    Brian León 13 minute read
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    top mta tools
    Measurement

    Top multi-touch attribution (MTA) tools for 2026

    Multi-touch attribution (MTA) has long been a critical tool in digital marketing, helping businesses understand how different customer touchpoints inf...

    Brian León 12 minute read
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    instagram ads optimization
    Marketing

    14 Instagram best practices to grow your audience and reach

    Instagram reaches over 2 billion monthly active users, and ad spend on the platform grew 21% year-over-year in Q3 2025, according to a recent digital ...

    Brian León 11 minute read
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