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Reporting

7 Whatagraph alternatives for scalable reporting in 2025
Is Whatagraph the best reporting tool for your marketing team? Whatagraph streamlines marketing data reporting and management, potentially saving tons

The top 8 best DashThis alternatives
Is DashThis a good reporting tool for growing marketing teams? DashThis is easy to set up but has limited features

5 of the best marketing report examples
Effective reporting isn’t just nice to have. It’s the backbone of every successful marketing strategy. It’s how you pinpoint what’s
Marketing

What is TikTok’s Conversion API? A guide for performance marketers
Here’s a typical flow of events with TikTok ads: a customer clicks your TikTok ad, browses your site and then

Top 10 marketing intelligence tools to power your data-driven strategy
Are your marketing intelligence tools helping you make sense of your data?

Ad fatigue: what it is, why it kills ROI and how to prevent it
We’ve all been there. The first time you see a new ad, it feels fresh and inspiring. But after the
Trends & News

How authenticity in marketing can help brands stand out amid content overload
Is anyone else just scrolling through social media and thinking, “Oh my god… who cares?” It’s the same type of

Crack the code on cross-functional leadership that aligns CFOs and CMOs
Let's be real, C-Suite friction isn’t anything new.

Neuroscience-backed ways to improve workplace productivity
Disengagement is a silent killer of workplace productivity. It costs the global economy $8.8 trillion each year, nearly 9% of
Measurement

What you need to know about open-source marketing mix modeling
Every marketer wants to know one thing: what is the true impact of my advertising spend?

10 customer retention metrics and how to measure them
Tired of leaky funnels and acquisition costs eating your margins? Then you need to start obsessing over customer retention. The

How the triangulation tango reignites marketing measurement
Relying on last-click attribution is like taking a photo as the last lick of paint goes onto your new custom
Data

Using funnel analysis to grow your business and boost conversions
Most teams don’t have a funnel problem. They have a visibility problem.

Marketing data analysis — 6 pro tips to turn numbers into insights
Dashboards in three tabs. Slack pings. Stakeholders are waiting for answers by 5 p.m. The numbers are pouring in, but

The 10 best data integration solutions for marketing in 2025
You’ve just wrangled five spreadsheets for marketing, renamed twenty campaign fields and built a dashboard no one will use until