Category Best-practices-how-tos

justify marketing budget to board

How to justify your marketing budget to the board

Marketing budgets are stagnating. For example, 51% of B2C companies and 45% of B2B companies are spending the same amount of money on marketing in 202...

data governance

What is data governance (and why is it important)

In the fast-paced business landscape, data has become one of the most valuable assets for organizations. The key to unlocking that asset’s worth is so...