7 expert tips for your Black Friday ad campaigns
Takeaway: Black Friday ad campaigns can make or break your year. We've put together seven expert tips to help you make a successful campaign that driv...
September 12, 2023
Behind the scenes of creating our explainer video
Explaining the value of your business to your prospective customers can be tricky. And when you’re a B2B SaaS company that serves a particular niche t...
September 7, 2023
The Simple, No-B.S. Guide to Content Marketing
The other day, my kid asked, "Dad, what do you do for a living?" After some reflection, I replied, "I write and tell stories." He gave me a puzzled lo...
September 1, 2023
Performance marketing vs. growth marketing
The goal of every marketer is to, over time, leverage and increase their performance to drive sustainable growth for a business. Right? So, then, what...
August 31, 2023
How marketing and sales can work better together
Here you are, ready to bridge the gap between marketing and sales. Two departments that sometimes feel worlds apart. It's a common and challenging dyn...
August 24, 2023
An expert’s view of data governance
We’re not afraid to admit that sometimes we’re wrong. Well, maybe not “wrong” as much as not fully informed. After all, we’re only humans — despite al...
August 3, 2023
Collaboration now! How to build a harmonious marketing team
There’s no getting around it: collaboration breeds success. The trouble is, as organizations grow and become more complex, it is increasingly harder t...
July 20, 2023
What is data storytelling, and how can it make your presentations magical?
Our ability to craft and communicate stories is one of the most important things that make us human. Whether it’s story time in school or tales told r...
July 18, 2023
Google Analytics metrics and dimensions explained
Dimensions come in all sorts of shapes and sizes — literally. There are the dimensions you double check when buying furniture for your home. There are...
July 11, 2023
Reporting on Sessions in Google Analytics 4
In Universal Analytics (UA), 'Sessions' was a go-to metric for many of us. It was an easy way to see how much traffic a website or app was getting, an...
July 6, 2023
