Category Best-practices-how-tos

Black Friday sales boost

Boost Black Friday sales through the power of social media

Black Friday, the annual shopping extravaganza, is a golden opportunity for your business to boost sales and gain fresh followers. Customers rejoice i...

marketing funnel

Everything you need to know about sales and marketing funnels

You may have heard people report the traditional sales funnel is dead, but according to industry leaders, that statement is far from true — well, depe...

Black Friday tips

Top 10 e-commerce strategies to boost Black Friday sales

Black Friday is more than just a sale — it's an event, a tradition, and, for many businesses, a lifeline. Originating in the United States the day aft...

what is brand marketing

What is brand marketing?

"Your brand is what people say about you when you're not in the room." These profound words from Amazon's visionary founder, Jeff Bezos, provide an en...

Black Friday stand out tips

Stand out in a crowded Black Friday field

If there is one thing that e-commerce marketers can be sure of since the pandemic, it’s that no two holiday shopping seasons will be the same. In 2020...

Learn how Happy Socks keeps calm amid the Black Friday chaos

Black Friday insights that will knock your socks off

Whether you view Black Friday as a single day, week, month, or an unofficial extra quarter in the business calendar, it can be just as stressful for m...

what is affiliate marketing

What is affiliate marketing and how does it work?

Given the plethora of choices for digital marketing these days, it can be hard for marketers to keep track and take advantage of everything. One of th...

Black Friday landing pages

Designing high-converting landing pages for Black Friday

Takeaway: The best Black Friday landing pages convert visitors and generate leads. Here are some of the most effective ways you can get better results...

expert e-commerce strategies

Expert strategies to win the e-commerce game

E-commerce is big business. In fact, the global e-commerce industry is estimated to be worth about $6.3 trillion in 2023, according to recent research...

choosing a marketing agency

Choosing a marketing agency in 4 steps

If you’re in a leadership role, you’re often faced with navigating turbulent seas. And while your crew (your employees) can help you maintain course a...