Adtriba’s MMM experts reveal their secrets
Marketing mix modeling is having a moment. In a digital marketing world dominated by “black box” algorithms, GDPR, and the deprecation of third-party ...
November 28, 2023Marketing mix modeling is having a moment. In a digital marketing world dominated by “black box” algorithms, GDPR, and the deprecation of third-party ...
November 28, 2023Editor’s Note — Martin Solaja is currently responsible for employer branding and recruitment marketing at Funnel. The views expressed below are his ex...
November 16, 2023There is a massive opportunity for marketers to utilize artificial intelligence (AI) in their content creation. According to Funnel’s latest research,...
November 14, 2023Shopify is one of the world’s leading e-commerce platforms. In fact, according to their website, they provide online shopping services to millions of ...
November 9, 2023Key performance indicators (KPIs) are a type of performance measurement that tracks progress toward an intended objective or goal. They ensure you're ...
November 7, 2023Facebook Ads is a behemoth of a platform. Combined with other Meta properties, it took in more than $112 billion in ad revenue in 2022 — second only t...
October 31, 2023It was a dark and stormy night. Rain and wind battered the windows of a small, old cabin set deep in the dense woods. Inside, several marketers took r...
October 26, 2023It's a dog-eat-dog marketing and sales world out there. Resilient businesses focusing on long-term success are scrapping the stodgy, straight marketin...
October 25, 2023In the dynamic digital marketing landscape, data reporting tools like Supermetrics have been pivotal by enabling businesses to extract, analyze, and v...
October 24, 2023Is your conversion rate up-and-coming? Is there room to improve it and get more prospects to become happy brand advocates? (Hint: The answer is always...
October 23, 2023