The Funnel blog

Fix common data challenges with marketing agency reporting tools

If your agency still dedicates hours each week to pulling data, fixing broken connections and manually updating client reports, it’s

Streamlining client reporting with automation tools

Reporting is crucial to your agency’s success. It builds relationships, educates clients and establishes a reputation for transparency. Automating your

Why data storytelling matters (with examples)

As ad costs increase, the pressure to justify performance keeps going up as well. The reality is that budget approvals

11 books and reports every modern marketer should read in 2025

In a world where marketing advice is abundant but insight is scarce, it helps to know which resources are truly

2025 guide to advertising on Pinterest

Pinterest advertising is as unique as its community. Users of Pinterest, also known as Pinners, aren’t on the platform for

9 Instagram ads best practices to try

An unforgettable year

Wow. Another year has come and gone. And at Funnel, it was absolutely epic!

8 marketing predictions for 2025

Buckle up — 2025 is almost here, and we’re in for a wild ride. AI is shaking everything up, and

5 tips to create great LinkedIn videos

When thinking about LinkedIn, professionals and expert brands building their networks via targeted content probably comes to mind (which is

How to read a marketing measurement report

Misinterpreting marketing measurement results can be costly. When you’re unclear on what impacted campaign performance or debating where to allocate

Common marketing mix modeling mistakes and how to avoid them

Marketing today is more complex than ever, making it incredibly difficult to understand how different channels impact sales. Marketing mix

A cost-benefit analysis of martech investments for CFOs

CFOs oversee every dollar spent, yet 56% of martech tools go used. How do you ensure your investments drive measurable

The hidden data insights lurking in your marketing

Ever feel like you're missing something important in your marketing data? You're not alone. While most marketers get comfortable eyeing

Best data consolidation practices to take your data from chaos to clarity

Marketing data is everywhere — Google Ads, Facebook, CRM systems and even offline sources. But without a unified system, you’re

Best data warehouses in 2025

Research conducted by IBM and Gartner reveals that poor-quality data can lead to businesses losing an estimated 20 to 35%