Building a data-driven marketing organization

Get your Marketing KPI cheat sheet

The mistake that most marketers make is KPI overkill. We're so eager to impress, we report on every possible performance metric. Instead, we should cater our marketing reports to specific audiences.

Building a marketing reporting stack

Marketers are increasingly building a sophisticated reporting stack to replace siloed reporting tools and spreadsheets. In this article we deep-dive into the anatomy of a modern day marketing reporting stack.

World class marketing setup

What would the impact be on your business if you could improve the effectiveness of your advertising by 25%? This document outlines the different parts of a good advertising setup and provides advice on best practices.

Google Analytics UTM tagging best practices

Having a good Google Analytics setup (with proper UTM parameters) is the cornerstone of a successful marketing program. This article focuses on how to use UTMs to ensure the traffic you acquire to your site shows up correctly in Google Analytics.