Building a data-driven marketing organization

Building a marketing reporting stack

In 2018 we are observing a new trend. Marketers are increasingly building a sophisticated reporting stack to replace siloed reporting tools and spreadsheets. In this article we deep-dive into the anatomy of a modern day marketing reporting stack.

World class marketing setup

What would the impact be on your business if you could improve the effectiveness of your advertising by 25%? This document outlines the different parts of a good advertising setup and provides advice on best practices.

Google Analytics UTM tagging best practices

Having a good Google Analytics setup (with proper UTM parameters) is the cornerstone of a successful marketing program. This article focuses on how to use UTMs to ensure the traffic you acquire to your site shows up correctly in Google Analytics.