A collection of Funnel videos & webinars

Marketing
How Do UTMs and UTM Conventions Actually Work?

How Do UTMs and UTM Conventions Actually Work?

From basic UTM hygiene, to advanced UTM conventions, if you want to have reliable reporting to prove success in your campaigns you need to have a solid plan before getting started. Join us for our webinar with Dan McGaw, CEO at UTM.io. Don’t let such an important part of your strategy go missing.

Wednesday, February 10th 2021 @ 11:00am EST | 5:00 pm CET

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On-Demand Videos

Marketing
Bridging the gap between mobile & desktop conversion rates

Bridging the gap between mobile & desktop conversion rates

When designing and developing a website, the mobile version and user experience is often more of an afterthought. Harry explains how to visualize and compare performance across your mobile and desktop site, using a pre-built template.

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Product     E-commerce
How to Solve the 5 Biggest E-commerce Reporting Challenges

How to Solve the 5 Biggest E-commerce Reporting Challenges

Learn how to solve the 5 biggest e-commerce reporting challenges with Funnel. We understand that everyone has busy schedules and can't always attend hour-long webinars, so we're going to do the whole thing in under 15 minutes!

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Marketing     E-commerce
E-commerce Unboxed

E-commerce Unboxed

Our Head of Growth, Juuso Lyytikkä, talks to leaders in the e-commerce marketing industry about what they’re thinking about leading up to their biggest season of the year. You can watch each episode on demand, or listen!

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Customer Showcase
Data Collection & Transformation in Funnel

Data Collection & Transformation in Funnel

Learn how Journey Further, a performance marketing agency based in the UK, uses Funnel's data collection and transformation features to bring clarity at speed to their customers.

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Marketing
Preating a Unified Marketing Data Repository

No Dev? No Problem!

Learn how quickly and seamlessly you can automate data collection and transformation across 100s of data sources into an easy to understand format for comprehensive spend and performance analysis.

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Product
Preating a Unified Marketing Data Repository

Creating a Unified Marketing Data Repository

Learn how to create a unified marketing data repository using Funnel’s automated data warehouse exports.

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Marketing
Performance Marketing is Broken

Performance Marketing is Broken

Gianluca, Founder & Managing Director at Booster Box, will walk through several ways the digital marketing space is changing and ways to adjust your strategy.

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Customer Showcase
Combining Salesforce Data with Marketing Data

Combining Salesforce Data with Marketing Data

Learn how Landon Perry, the Paid Search Director at Green Line Digital uses Funnel to combine Salesforce data with marketing data, to provide real value for their customers.

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Product
Cost Attribution in Google Analytics

Cost Attribution in Google Analytics

In this webinar, we take a look at the problem that marketers face when analyzing their marketing data in Google Analytics, how this problem can be solved, the setup process, the benefits, and how to get started.

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Marketing
Data Driven Attribution

Data Driven Attribution

In our webinar with Adtriba’s co-founder and CEO, János Moldvay, we take you through why multi-channel attribution that is fuelled by the right kind of data can help you make the best decisions for your business and marketing budget.

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Customer Showcase
Creating an Adaptable Marketing Solution

Creating an Adaptable Marketing Solution

In our webinar with Rebtel’s Head of Acquisition, Yi Li, he talks about how he and his team were able to future-proof their marketing reporting against ever-changing ad platforms, strategies, and reporting tools.

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Product
The Benefits of Business-Ready data in Tableau

The Benefits of Business-Ready data in Tableau

Learn how to enrich Tableau with all of your marketing data using Funnel's direct connector. This video provides an introduction to Funnel, why we created a direct Tableau integration, and what the benefits are.

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Customer Showcase
How Seedrs utilised the Funnel solution

How Seedrs utilised the Funnel solution

Learn how Seedrs, an equity crowdfunding platform in Europe, implemented Funnel to save time and increase efficiency by reducing the amount of data collection and transformation.

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Customer Case Studies

Learn how organizations around the world use Funnel to take back control of their marketing data.

Learn how Mais Clicks, a digital marketing agency in Brazil uses Funnel to increase the size of their customer base and eliminate manual reporting.

trivago was having difficulties scaling their data collection process and supporting local search engines. This all changed when they implemented Funnel.

Since starting with Funnel in 2016, data collection and aggregation has no longer been an issue. Learn how ABA English achieved this and took back control of their marketing budget.
Read all case studies

More Resources

Building a marketing reporting stack

Building a marketing reporting stack

Marketers are increasingly building a sophisticated reporting stack to replace siloed reporting tools and spreadsheets. In this article we deep-dive into the anatomy of a modern day marketing reporting stack.
World class marketing setup

World class marketing setup

What would the impact be on your business if you could improve the effectiveness of your advertising by 25%? This document outlines the different parts of a good advertising setup and provides advice on best practices.
Google Analytics UTM tagging best practices

Google Analytics UTM tagging best practices

Having a good Google Analytics setup (with proper UTM parameters) is the cornerstone of a successful marketing program. This article focuses on how to use UTMs to ensure the traffic you acquire to your site shows up correctly in Google Analytics.