A collection of Funnel videos & webinars

On-Demand Videos

Product
Preating a Unified Marketing Data Repository

Creating a Unified Marketing Data Repository

Learn how to create a unified marketing data repository using Funnel’s automated data warehouse exports.

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Marketing
Performance Marketing is Broken

Performance Marketing is Broken

Gianluca, Founder & Managing Director at Booster Box, will walk through several ways the digital marketing space is changing and ways to adjust your strategy.

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Customer Showcase
Combining Salesforce Data with Marketing Data

Combining Salesforce Data with Marketing Data

Learn how Landon Perry, the Paid Search Director at Green Line Digital uses Funnel to combine Salesforce data with marketing data, to provide real value for their customers.

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Product
Cost Attribution in Google Analytics

Cost Attribution in Google Analytics

In this webinar, we take a look at the problem that marketers face when analyzing their marketing data in Google Analytics, how this problem can be solved, the setup process, the benefits, and how to get started.

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Marketing
Data Driven Attribution

Data Driven Attribution

In our webinar with Adtriba’s co-founder and CEO, János Moldvay, we take you through why multi-channel attribution that is fuelled by the right kind of data can help you make the best decisions for your business and marketing budget.

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Customer Showcase
Creating an Adaptable Marketing Solution

Creating an Adaptable Marketing Solution

In our webinar with Rebtel’s Head of Acquisition, Yi Li, he talks about how he and his team were able to future-proof their marketing reporting against ever-changing ad platforms, strategies, and reporting tools.

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Product
The Benefits of Business-Ready data in Tableau

The Benefits of Business-Ready data in Tableau

Learn how to enrich Tableau with all of your marketing data using Funnel's direct connector. This video provides an introduction to Funnel, why we created a direct Tableau integration, and what the benefits are.

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Customer Showcase
How Seedrs utilised the Funnel solution

How Seedrs utilised the Funnel solution

Learn how Seedrs, an equity crowdfunding platform in Europe, implemented Funnel to save time and increase efficiency by reducing the amount of data collection and transformation.

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Customer Case Studies

Learn how organizations around the world use Funnel to take back control of their marketing data.

Learn how Mais Clicks, a digital marketing agency in Brazil uses Funnel to increase the size of their customer base and eliminate manual reporting.

trivago was having difficulties scaling their data collection process and supporting local search engines. This all changed when they implemented Funnel.

Since starting with Funnel in 2016, data collection and aggregation has no longer been an issue. Learn how ABA English achieved this and took back control of their marketing budget.
Read all case studies

More Resources

Building a marketing reporting stack

Building a marketing reporting stack

In 2018 we are observing a new trend. Marketers are increasingly building a sophisticated reporting stack to replace siloed reporting tools and spreadsheets. In this article we deep-dive into the anatomy of a modern day marketing reporting stack.
World class marketing setup

World class marketing setup

What would the impact be on your business if you could improve the effectiveness of your advertising by 25%? This document outlines the different parts of a good advertising setup and provides advice on best practices.
Google Analytics UTM tagging best practices

Google Analytics UTM tagging best practices

Having a good Google Analytics setup (with proper UTM parameters) is the cornerstone of a successful marketing program. This article focuses on how to use UTMs to ensure the traffic you acquire to your site shows up correctly in Google Analytics.