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Reporting
Automated reporting is the secret to stress-free client relations
Client reporting shouldn’t be a time-consuming headache. Yet, for most agencies, it is. The good news? Automation can fix it.
Fix common data challenges with marketing agency reporting tools
If your agency still dedicates hours each week to pulling data, fixing broken connections and manually updating client reports, it’s
Streamlining client reporting with automation tools
Reporting is crucial to your agency’s success. It builds relationships, educates clients and establishes a reputation for transparency. Automating your
Marketing
How MMM helps navigate economic uncertainty
When the economy turns, the pressure hits marketing first.
How to boost revenue with Shopify analytics
With nearly 5 million active Shopify stores worldwide, you're in good company if your business uses this ecommerce platform. Like
B2B marketing measurement done right
You built the campaign, hit the KPIs and pulled together a clean report. But when it lands in the CFO’s
Trends & News
Neuroscience-backed ways to improve workplace productivity
Disengagement is a silent killer of workplace productivity. It costs the global economy $8.8 trillion each year, nearly 9% of
An unforgettable year
Wow. Another year has come and gone. And at Funnel, it was absolutely epic!
8 marketing predictions for 2025
Buckle up — 2025 is almost here, and we’re in for a wild ride. AI is shaking everything up, and
Measurement
How to do MMM analysis with regression
A while back, I was in a meeting with a marketing team, a sales lead and the CFO. They were
Marketing measurement lessons learned and what to expect in 2025
2025 will be the year marketing teams either master measurement or fall behind. With a greater focus on marketing mix
Behind the metrics with Tim Kreienkamp
Reliable data doesn’t just happen. It takes real expertise to vet and curate data, clean inconsistencies and ensure every report
Data
What is a semantic layer? How to fix messy metrics
Different teams, same campaign, conflicting reports — this type of data discrepancy happens all the time.
Bad data quality is silently bleeding your business
Imagine spending millions on a marketing campaign, only to realize your data was lying to you.
What is incrementality testing?
An incrementality test is a randomized controlled experiment that divides people into two groups: one that sees your marketing campaign