What does data democratization mean for marketers?
You know by now that we say “data is beautiful” all the time at Funnel – but today we’re changing the record, because data democratization is beautifu...
Published May 18, 2023
Three approaches to SEO goal setting
Editor’s Note — Thomas Frenkiel is Funnel’s SEO strategist with more than eight year's of industry experience. The views expressed below are his exper...
Published May 4, 2023
Data literacy: Six actions for data-savvy marketers in 2023
In our recent study, The Marketing Data State of Play 2023, we explored the biggest challenges marketers face with collecting, managing, and analyzing...
Published April 4, 2023
Why data maturity is the key to future success
As we grow older, our worldviews shift according to our lived experiences. We learn how to manipulate the environment around us to help us thrive and ...
Published April 3, 2023
2023’s top marketing KPIs explained
William Shakespeare once pondered the question: “What’s in a name?” The same question could be asked of the multitude of KPIs that modern digital mark...
Published March 31, 2023
Marketing efficiency ratio – explaining MER in marketing
As a digital marketing professional, you know some metrics matter, and some metrics miss the mark. Marketing efficiency ratio (or MER, for short) fall...
Published March 9, 2023
Incrementality: what, why, and how to?
With budget constraints tightening and increasing economic uncertainty, marketing measurement is the guiding light for all those within the industry, ...
Published March 3, 2023
A better way to think about vanity metrics in marketing
The word vanity is often reserved for those who showcase an inflated sense of pride in themselves. It also indicates that something is empty, worthles...
Published March 2, 2023
The importance of owning your reporting data
In July 2019, Google announced their new “App + Web” property, which would later be renamed to Google Analytics 4. Immediately post announcement, most...
Published February 28, 2023
How GA4 improves with other Google products
You’re a smart digital marketer. Which means you already have your Google Analytics 4 account up and running already, right? Of course! One of the fir...
Published February 23, 2023
