Category Data-reporting

customer lifetime value

Customer lifetime value explained

To some, customer lifetime value is an elusive goal that always seems just out of reach. While to others, it’s sacred. For marketers, though, customer...

Paint a clear picture with good marketing reporting

The ultimate guide to digital marketing reporting

Marketing reporting is a key part of a modern marketer’s role. It doesn't matter if you work in an agency, as a freelancer or if you are part of an in...

What is data-driven marketing?

At Funnel, data-driven marketing is a way of life. We use data to both measure and inform all of our marketing efforts. It is so ingrained in our DNA,...

All about data visualization — what, why, how?

Data visualization is an essential tool for any modern marketer. After all, what good are all of your performance metrics if you can’t see what’s happ...

What is data wrangling? A cowboy-style explanation

There are several symbolic visuals that can represent the American West. However, few of them are as powerful (or as popular) as the cowboy. Rugged. S...

Data mapping is to prevent putting oranges with apples

Your guide to data mapping

As the old saying goes, you can’t compare apples and oranges. Nor can you compare grandmothers and toads, cows and long johns, or honey and butter. Ma...

GA4 vs Universal Analytics - 7 key differences

During 2023, the deprecation of Universal Analytics (UA) got underway, finally making way for Google Analytics 4 (GA4). Despite GA4 being the default ...

What is marketing mix modeling?

What is marketing mix modeling?

Marketing mix modeling (or MMM) is a powerful statistical analysis that uses sales and marketing data to estimate the impact of marketing activities o...

what to include in a marketing report

What to include in your digital marketing report

“What to include in a marketing report” is an age-old question that has challenged marketers since before the dawn of digital advertising. Luckily for...

How to report marketing data to C-level executives

There comes a day in every digital marketer’s life when they are asked to present their team’s performance reporting to the “big wigs.” You know, the ...