Customer lifetime value explained
To some, customer lifetime value is an elusive goal that always seems just out of reach. While to others, it’s sacred. For marketers, though, customer...
October 12, 2022
The ultimate guide to digital marketing reporting
Marketing reporting is a key part of a modern marketer’s role. It doesn't matter if you work in an agency, as a freelancer or if you are part of an in...
September 13, 2022
What is data-driven marketing?
At Funnel, data-driven marketing is a way of life. We use data to both measure and inform all of our marketing efforts. It is so ingrained in our DNA,...
September 7, 2022
All about data visualization — what, why, how?
Data visualization is an essential tool for any modern marketer. After all, what good are all of your performance metrics if you can’t see what’s happ...
August 31, 2022
What is data wrangling? A cowboy-style explanation
There are several symbolic visuals that can represent the American West. However, few of them are as powerful (or as popular) as the cowboy. Rugged. S...
August 8, 2022
Your guide to data mapping
As the old saying goes, you can’t compare apples and oranges. Nor can you compare grandmothers and toads, cows and long johns, or honey and butter. Ma...
August 4, 2022
GA4 vs Universal Analytics - 7 key differences
During 2023, the deprecation of Universal Analytics (UA) got underway, finally making way for Google Analytics 4 (GA4). Despite GA4 being the default ...
July 14, 2022
What is marketing mix modeling?
Marketing mix modeling (or MMM) is a powerful statistical analysis that uses sales and marketing data to estimate the impact of marketing activities o...
July 14, 2022
What to include in your digital marketing report
You made your marketing plan, tracked your marketing channels and downloaded the data. Now it’s time to do some marketing reporting and see how it all...
July 8, 2022
How to report marketing data to C-level executives
There comes a day in every digital marketer’s life when they are asked to present their team’s performance reporting to the “big wigs.” You know, the ...
May 9, 2022
