Five ways to solve the marketing data challenge
No. The “marketing data challenge” is not the latest dance trend on TikTok, but rather a tricky and intricate balance that performance and digital mar...
February 3, 2023No. The “marketing data challenge” is not the latest dance trend on TikTok, but rather a tricky and intricate balance that performance and digital mar...
February 3, 2023So, you’ve started running your pay-per-click campaigns. Congratulations! Unfortunately, your job doesn’t end there. While pay-per-click campaigns (or...
January 31, 2023If you’re familiar with Google Ads and using Google to optimize your ad campaigns, there’s another Google product you should consider to track, analyz...
January 24, 2023What is an ETL tool? Plenty of professionals use them to make data collection and data analysis easier. As a marketer, you will likely use ETL solutio...
January 19, 2023The wrong answer to the right question Attribution seems to be the word on every marketer’s lips right now. Listen in on any topical marketing discuss...
January 3, 2023Online marketing has introduced unparalleled possibilities for marketing teams to collect precise and relevant data. Using this data, digital marketer...
December 22, 2022For performance marketers and digital strategists, data is the key to success. Marketing teams are analyzing more customer and business data than ever...
December 21, 2022The great Google Analytics 4 reckoning is coming for every marketer, whether you’re ready or not. That means all marketers need a strategy for handlin...
December 16, 2022Read on if you are looking for ways to handle the errors you might see in Looker Studio, like "Data set configuration error". These errors can be the ...
December 13, 2022Most retail businesses experience their peak season between Halloween and New Year. It can include Black Friday, Cyber Monday, Christmas, Hanukkah, an...
December 6, 2022