Category Data-reporting

What is a data stack?

Data stacks are an integral part of a modern marketer's tool box. Learn what they are and how they can help you perform at your best. "Data rules ever...

etl downsides

ETL limitations and ETL alternatives for marketers

A mind-boggling 328.77 million terabytes of data is created each day. However, all this information is meaningless unless you can pull data together f...

solve data mismatch issues

How to solve Shopify reporting mismatches with Funnel

If you're reading this post, it's likely you're wrestling with matching the data displayed in Shopify's user interface to the data pulled from Shopify...

improve your dashboards

Five quick tips for better dashboards

Data makes everything better. It’s like a magic elixir that makes your presentation incredibly nutritional, yet sugary sweet. But data isn’t the easie...

How to transform advertising data without using SQL

The amount of data created, captured, copied, and consumed globally increased dramatically from 2010-2020, with data creation expected to grow to 181 ...

conversion apis

What exactly are conversion APIs?

In the world of performance marketing, data sits at the head of the table. Tracking user interactions and conversions is critical for optimizing campa...

data democratization

What does data democratization mean for marketers?

Data democratization is a term that is being widely discussed in various companies and organizations. However, what exactly does it mean? Is it just a...

seo goal setting

Three approaches to SEO goal setting

Editor’s Note — Thomas Frenkiel is Funnel’s SEO strategist with more than eight year's of industry experience. The views expressed below are his exper...

steps to data literacy

Data literacy: Six actions for data-savvy marketers in 2023

In our recent study, The Marketing Data State of Play 2023, we explored the biggest challenges marketers face with collecting, managing, and analyzing...

Why data maturity is the key to future success

As we grow older, our worldviews shift according to our lived experiences. We learn how to manipulate the environment around us to help us thrive and ...