Category Data-reporting

client reporting tools 2024

The top client reporting tools of 2024

You spent weeks developing a market campaign that hits all your client's key concerns. Now, it's time to present the results. Maybe you're sitting at ...

reporting at scale

Reporting at scale with iO

The world’s most successful agencies serve many clients at once, each bringing multiple projects worth of work. At the same time, each project may hav...

top visualization tools

The 12 best data visualization tools for marketing agencies

Faced with a sea of data, professionals must work smart to separate the signal from the noise. Data visualization tools are key in this effort, but wi...

how to measure marketing

How do we measure marketing success?

Imagine sitting in a boardroom, and a confident agency representative presents your quarterly marketing performance. They have analyzed your data with...

monitoring vs reporting

Monitoring vs. reporting – what’s the difference?

Does the thought of reporting week send a shiver down your spine? You're not alone. Many marketers dread the days leading up to the deadline for repor...

mmm vs mta

Multi-touch attribution vs. marketing mix modeling

Marketing mix modeling (MMM) and multi-touch attribution (MTA) are key methods in marketing analytics. While MMM offers a macro-level view of marketin...

agencies and data warehouses

How agencies can harness the power of data warehouses

Funnel recently conducted an insightful interview with Julian Modiano, the co-founder and CEO of Acuto, a Funnel solution partner. In this discussion ...

before building a data pipe

13 things to consider before building marketing data pipelines

The allure of building custom, in-house marketing data pipelines can be compelling for many organizations. From a zoomed out perspective, it promises ...

ai in marketing

The role of data skills in the AI age

No one can agree on how artificial intelligence will impact the future of humanity. Elon Musk, who helped form OpenAI, the company that gave the world...

data orchestration

What is data orchestration?

Watch an orchestra, and you'll notice the conductor waving a wand around, pointing it at sections, and encouraging the musicians to either restrain th...