What does data quality mean?
Quality is so important, especially as a marketer. Your target audience wants quality content in the form of blogs, articles, or business resources. L...
Published June 20, 2024
6 steps to optimize your dashboard performance
Have you ever gone to a restaurant with a menu that goes on for pages and pages? It can get a bit overwhelming. How do you decide when you have dozens...
Published June 11, 2024
Report on search impression share for Google Ads: A step-by-step guide
If you are struggling to report on search impression share for Google Ads, this guide is for you. We will cover what search impression share is, how i...
Published May 28, 2024
Why marketers need to stop reporting
That headline might have you reaching for your pitchforks and torches, but hold on! We're not advocating for the death of marketing reports altogether...
Published May 23, 2024
6 steps to choosing the right dashboard marketing metrics
You know the story — you sit down for your monthly or quarterly review to discuss how your campaigns have been performing against your marketing strat...
Published April 23, 2024
The top client reporting tools of 2024
You spent weeks developing a market campaign that hits all your client's key concerns. Now, it's time to present the results. Maybe you're sitting at ...
Published April 9, 2024
Reporting at scale with iO
The world’s most successful agencies serve many clients at once, each bringing multiple projects worth of work. At the same time, each project may hav...
Published April 2, 2024
The 12 best data visualization tools for marketing agencies
Faced with a sea of data, professionals must work smart to separate the signal from the noise. Data visualization tools are key in this effort, but wi...
Published February 14, 2024
How do we measure marketing success?
Imagine sitting in a boardroom, and a confident agency representative presents your quarterly marketing performance. They have analyzed your data with...
Published February 13, 2024
Monitoring vs. reporting – what’s the difference?
Does the thought of reporting week send a shiver down your spine? You're not alone. Many marketers dread the days leading up to the deadline for repor...
Published February 8, 2024