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Your source for best practices, tips, and helpful hints to become a pro data-driven marketer. Subscribe and stay up to date on the latest trends.

generative AI content marketing

Generative AI for content creation: 6 tips and tools

There is a massive opportunity for marketers to utilize artificial intelligence (AI) in their content creation. According to Funnel’s latest research,...

Shopify automation

Top 5 Shopify automation tools that work

Shopify is one of the world’s leading e-commerce platforms. In fact, according to their website, they provide online shopping services to millions of ...

what are KPIs

What are KPIs?

Key performance indicators (KPIs) are a type of performance measurement that tracks progress toward an intended objective or goal. They ensure you're ...

What is a data stack?

Data stacks are an integral part of a modern marketer's tool box. Learn what they are and how they can help you perform at your best. "Data rules ever...

analyze Facebook ads

Analyze your Facebook Ads creatives the right way

Facebook Ads is a behemoth of a platform. Combined with other Meta properties, it took in more than $112 billion in ad revenue in 2022 — second only t...

funnel marketing strategy

Understanding the TOFU, MOFU, BOFU funnel model

Top marketers and their sales team simply love TOFU. Nope, not that silken dish adored by health enthusiasts the world over. We’re talking about top-o...

marketing horror stories

5 marketing horror stories to haunt your dreams

It was a dark and stormy night. Rain and wind battered the windows of a small, old cabin set deep in the dense woods. Inside, several marketers took r...

bowtie funnel

Bowtie funnel: A modern twist to marketing funnels

It's a dog-eat-dog marketing and sales world out there. Resilient businesses focusing on long-term success are scrapping the stodgy, straight marketin...

outgrown super metrics

Have you outgrown your reporting process?

In the dynamic digital marketing landscape, data reporting tools like Supermetrics have been pivotal by enabling businesses to extract, analyze, and v...

marketing funnel formula

The formula for a winning full-funnel marketing strategy

Is your conversion rate up-and-coming? Is there room to improve it and get more prospects to become happy brand advocates? (Hint: The answer is always...