The generative AI revolution: What marketers should expect in 2024
The marketing industry has recently experienced a significant transformation mainly driven by the development of generative artificial intelligence (G...
November 24, 2023
What upskilling in marketing means in the era of AI
In digital marketing, change is the only true constant. Out of all of the recent advancements, the rapid development of new artificial intelligence (A...
November 23, 2023
How Funnel differs from a customer data platform (CDP)
Smart marketers respect the importance of good data. But among all the tools that offer solutions for data management and analysis, it can be difficul...
November 21, 2023
5 tips for employer branding from our expert
Editor’s Note — Martin Solaja is currently responsible for employer branding and recruitment marketing at Funnel. The views expressed below are his ex...
November 16, 2023
Generative AI for content creation: 6 tips and tools
There is a massive opportunity for marketers to utilize artificial intelligence (AI) in their content creation. According to Funnel’s latest research,...
November 14, 2023
Top 5 Shopify automation tools that work
Shopify is one of the world’s leading e-commerce platforms. In fact, according to their website, they provide online shopping services to millions of ...
November 9, 2023
What are KPIs?
Key performance indicators (KPIs) are a type of performance measurement that tracks progress toward an intended objective or goal. They ensure you're ...
November 7, 2023
Analyze your Facebook Ads creatives the right way
Facebook Ads is a behemoth of a platform. Combined with other Meta properties, it took in more than $112 billion in ad revenue in 2022 — second only t...
October 31, 2023
Understanding the TOFU, MOFU, BOFU funnel model
Top marketers and their sales team simply love TOFU. Nope, not that silken dish adored by health enthusiasts the world over. We’re talking about top-o...
October 27, 2023
5 marketing horror stories to haunt your dreams
It was a dark and stormy night. Rain and wind battered the windows of a small, old cabin set deep in the dense woods. Inside, several marketers took r...
October 26, 2023
