Product updates - April 2025
April is here, and we’re bringing you a set of updates to help you get even more out of Funnel. With improved authentication controls, flexible SSO op...
April is here, and we’re bringing you a set of updates to help you get even more out of Funnel. With improved authentication controls, flexible SSO op...
We’re excited to share the latest product updates for Funnel’s Connectors, bringing enhancements to Google Ads, Google Analytics, Reddit, Twitter, Lin...
March is here, bringing fresh Funnel updates to help you work smarter with your marketing data. This month, Tommy from our marketing team takes you th...
We’re excited to share the latest product updates for Funnel’s connectors, bringing new features to Google Ads, Facebook Ads, Snapchat and PiwikPro. T...
February is here, and so are the latest Funnel updates to help you save time and make the most of your marketing data. This month, Leah from our marke...
We’re excited to share the latest updates to our connectors, bringing new metrics and dimensions to help you analyze your marketing data with even mor...
Happy new year everyone! We hope you are having a great start to 2025 and looking forward to the new year as much as we are. In this first product upd...
In this month’s product update, we’ve made several key enhancements across our connectors, bringing new fields and features to help marketers gain dee...
December is here, and we’re coming off the back of a busy Black Friday and Cyber Monday! As we gear up for the holiday shopping season, Funnel has som...
We’ve rolled out exciting updates across Connectors to enhance the user experience. New features like field previews, custom field mappings, and addit...
In October we rolled out updates across multiple connectors. These include new fields and metrics for Facebook Ads, Google Analytics 4, Search Ads 360...
November is here, and so are some powerful updates in Funnel! This month, we’re all about making your experience more streamlined and intuitive, wheth...
We hope you’re having a great start to October! As we move into the new season, we’re excited to bring you the latest updates from Funnel. This month,...
We have made updates to The Trade Desk and YouTube. Here we present our September Core Connector updates. The Trade Desk We have added these dimension...
We hope you've had a fantastic summer! As we wrap up the season, we're thrilled to bring you the latest updates from Funnel. This month, our updates a...
We have made updates to Google Ads, Instagram Insights, Apple Search Ads and more. Here we present our August Connector updates. Google Ads We have ad...
We hope you have enjoyed/are enjoying a fantastic summer and we are excited to bring you the latest updates from Funnel! This month our updates video ...
We hope you’re enjoying your summer and we are excited to bring you the latest updates from Funnel! This month our updates video stars Hampus, one of ...
We have made updates to Facebook Ads, HubSpot, Pinterest and more! Here we present our June Core Connector updates. Facebook Ads We have added new fie...
We are thrilled to bring you the latest updates from Funnel! This month our updates video stars Carl, one of our developers at Funnel. Let's take a lo...
We have made updates to Google Analytics 4, Facebook Ads, Instagram Insights and more! Here we present our May Core Connector updates. Google Analytic...
Hi there! The sun is shining, the cherry blossoms are out and we’re all smiles! We hope to bring a smile to your face with the latest product updates ...
We have added new Report Types and fields to Google Ads, Google Analytics 4, The Trade Desk and more! Here we present our April Core Connector updates...
If you are a user in a Universal Analytics property, chances are that you received an email from Google on April 3, 2024. In short, Google reiterated ...
Hey everyone, it’s Ray. I’ll be filling in for Hanna as she just had her baby boy last week! We hope that you’ve had a happy Easter and are looking fo...
We have added new Report Types to The Trade Desk, Google Ads and LinkedIn Organic and more! Here we present our March Core Connector updates. The Trad...
Spring is around the corner here in Sweden! That means more (and much needed) sunlight coming into our lives. We hope that we can shine some of that p...
We have added new fields to Google Ads, Shopify, Display & Video 360 and more! Here we present our February Core Connector updates. Google Ads We ...
Is it already time for a new product update email? Yep, that’s right, January just flew by! But still, we managed to release a lot of great new featur...
We have added new report types to Google Ads and TikTok Ads, as well as a new Search Ads 360 Connector and more! Here we present our January Core Conn...
What a year it has been. Goodbye, 2023 – hello, 2024! A new year means new opportunities, new challenges, and a fresh new start. But it’s also a time ...
We have added new fields to GA4, DV360, Instagram Insights and more! Here we present our December Core Connector updates. Google Analytics 4 (GA4) We ...
Entering the last month of the year (and WHAT a snowy time we're having in Sweden right now), and soon it will be time to summarize and celebrate what...
We have added new fields to Google Ads, TikTok and GA4 and more! Here we present our November Core Connector updates. Google Ads We have added the opt...
We’re entering a new month (and leaving scary Halloween behind), which means that it’s time for some new updates from us at Funnel. Let’s have a look ...
New fields have been added to Salesforce, Google Ads and Amazon DSP and more! Here we present our Core Connector update for the month of October. Sale...
This week is a special week for us. All the Funnelers from around the world will gather in Stockholm to meet up, celebrate the past year, and share kn...
New fields have been added to Google Ads, Facebook Ads and ActiveCampaign and more! Here we present our Core Connector update for the month of Septemb...
Summer is officially over by entering September, and what a summer it’s been! But we’re now so ready for a fall FULL of development and new updates to...
New fields have been added to 2Performant, Apple Search Ads and more! Here we present our Core Connector update for the month of August. 2Performant W...
Hope you’re enjoying your summer! Let’s kick off this month’s updates with a video recap from Anqi, one of our sales reps: Drag-and-drop file import Y...
Below are some of the reports and fields Funnel that have been added in July. Google Analytics A new field is now available for GA4 data sources, "Ses...
Summer is here! Sweden is showing its best side the last few weeks with a sun that never goes down, hot weather, and not even a single drop of rain! B...
New fields and Connectors have been added to Pipedrive, Magento, HubSpot and more! Here we present our Core Connector update for the month of June. Pi...
Hope you are ready to supercharge your marketing data with our latest updates! Our partner marketing manager, Marc, will deliver the latest product up...
Many new metrics, dimensions and source types have been added to Salesforce, Google Ads, Google Analytics and more - here we present our Core Connecto...
As we finally approach spring in Stockholm, we are still faced with a mix of sun and snow. Perfect weather for the beginning of May! It’s also time to...
New fields and dimensions have been added to Yahoo Japan Search, Spotify Ads, Amazon Selling Partner, and more – here are our Core Connector updates f...
We know you all have been waiting for it since last month, and now it’s finally here: The monthly product update highlights. This month, our product m...
New fields added for Amazon, Semrush, StackAdapt and more – here are our Connector updates for March 2023. Amazon Ads The following metrics have been ...
Entering a new month means that it’s time to summarize the product updates from the past month. This time the updates are presented by Funnel’s own su...
New fields added for Google Ads, Webgains, Facbook Ads, GA4, and more – here are our Connector updates for February 2023. Facebook Ads New "monthly" a...
We’re now putting January behind us by summarizing the product updates from the past month. Listen to Emma Bäck, Content Strategist here at Funnel, pr...
Here are some of the updates to our connectors for January. Outbrain New dimensions: - Country ID (Geo reports only) Metrics - CPA - Cost Per Acquisit...
Hope you have had a good start of the new year! We at Funnel are looking forward to what 2023 will bring! Before that, we want to wrap up 2022 with a ...
Button New dimension: Transaction ID Facebook Ads Reach is now supported as "weekly" and "monthly" variants Delta Projects Two new metrics have been a...
We're wishing for some cold weather, snow and a little bit of Christmas cheer in the last couple weeks of December before we wrap up 2022. Until then,...
TikTok The Audience metrics breakdown “Platform” has been renamed to “Operating system”. This change has been introduced for consistency with the Tikt...
November is here and we are eagerly waiting for the first snow here in Northern Europe. In the meantime sit back, relax and have a look at what new fe...
Tradedoubler Our Tradedoubler connector has been updated to use the latest API version. Deprecated Metrics. This means we've been able to add the foll...
October and autumn are here! Grab a cup of coffee and have a look at what new features we have this month! 👌🏼 This month's video summary of the upda...
These are some of the updates we've made to our core connectors during the month of September. New TikTok metrics: - Conversion rate - Real time conve...
After enjoying summer, we are now ready for the fall and looking forward to what it will bring. Let’s have a look at what new features we have this mo...
LinkedIn, TikTok, GA4 and more. These are some of the connector updates that have happened in August.Bing New dimension: Title Part 3 Ad Description 2...
We're happy to announce that we've added Salesforce Marketing Cloud to our library of core connectors. Salesforce Marketing Cloud is Salesforce’s plat...
A new update from Microsoft makes our Funnel Power BI Connector available in Dataflows and Datamarts. Because of this it's now possible to connect to ...
Instagram, Shopify and Pinterest – here are some of the connectors that have been expanded in July. Instagram Reels now supported in the Media Insight...
To increase transparency and traceability, we've made it possible to see who created or updated a Field or a Data Explorer View, and when. Note: This ...
We've recently updated the TikTok and Snapchat connectors to make it easier to report on Reach and Frequency (non-aggregatable metrics) on a monthly a...
When configuring a file import, it is now possible to import a .xlsx-file with multiple sheets or tabs in it. You are now able to pick the specific sh...
When it comes to e-commerce Amazon is a big player. So are you a vendor on Amazon or using the Amazon Ads connector and want to get a complete picture...
During May, several core connectors have been expanded with new reports, metrics and dimensions. Here are some of the updates released Appsflyer New d...
To report on data from different breakdowns, it is sometimes necessary to add multiple connections to the same source in Funnel. If the connections in...
We have a brand new Microsoft Power BI integration! Power BI is Microsoft’s business intelligence product. It’s used for building dashboards and repor...
If you are an agency with multiple customers and you want to attribute flexpoint consumption to specific Funnel accounts or you are an enterprise and ...
Snapchat Our Reach and Frequency (non-aggregatable) report have had additional time windows added. We now support 1, 7, 14, 30, 60, 90 "month to date"...
Some of the expansions we've made to our connectors in March. Amazon Ads "Keyword" and "Search Term" breakdowns are now supported for the "Sponsored P...
For content marketers it’s important to be able to track efforts on social media platforms that are performing well and those that are not. To make it...
Getting your head around custom dimensions and metrics in Funnel can be cumbersome and time consuming. As part of our ongoing effort to make it easier...
We're happy to announce that we're now supporting the tracking/affiliate Ingenious Partner Marketing Platform as a standard connector in Funnel. When ...
The video advertising platform Teads, used by some 5,000 websites, is now available as a standard connector in Funnel. What data can I get from Teads?...
We have added two new time windows to our "Reach and frequency" report for TikTok. It now has 7 and 30 day windows in addition to 1 day. We've also ad...
To make it easier to connect and get value from our Adtraction connector, we've made several improvements. Aside from adding several new fields, we've...
Amazon Ads is the 3rd largest advertising platform in the market and we’re super happy to introduce it as standard connector in Funnel. This first ver...
Funnel's Adform connector now supports the metric Cost (Fixed Price). It is available for all reports except the Event report. Please reach out to get...
A new report type is available for Pardot which lets you see all prospects and custom fields. Note:additional permissions may be needed for Funnel to ...
We've added 9 new metrics relating to videos for our Outbrain connector. Video Reached First Quarter Video Reached Second Quarter Video Reached Third ...
Google recently added a new set of fields to its GA4 API, that we've now made available in Funnel. Dimensions Achievement id Character Default channel...
In order to make GA4 data easier to work with, we've now introduced it into our standard rule model. This means the following custom fields will be au...
The Indeed connector has been updated to retrieve data from the latest Indeed Sponsored Jobs API. Note: Existing sources must be reconnected by April ...
Funnel's TikTok connector now supports the metric "Initiate Checkout".What data can I get from TikTok?
A new report has been made available for The Trade Desk: "Advertiser ONLY Ad Group Performance Report". This report is available for users with “Adver...
Funnel's Partnerize connector now supports the dimension "Customer type". What data can I get from Partnerize?
Two new metrics have been added to our Criteo connector:n Cost Per Visit and Visits. All available fields and metrics in our Knowledge base.
It's now possible to control where in a Google Sheet your data will end up. Simply enter the start row and column under "Working range". More info in ...
We have released a new feature to make it easier to apply fields, filters and currency from saved data explorer views to new exports. The feature is a...
Funnel's Tiktok connector now supports two new dimensions in the Ad group report: Adgroup placement type and Campaign budget mode.
Custom Dimensions in Funnel now supports for date conditions and conversions. There are new "matches date" conditions that can be used with all date f...
It's now possible to get Deal and Deal ID from Yahoo Ad Tech. To get Deal and Deal ID, connect a new source and check "Deal".
To make it easier to find fields with warnings, we've added a new checkbox to our fields list section, that allows you to only who warnings.
We've added a new report to our Sizmek Ad Suite connector. This will let you break down your reporting by Country and/or Country code. To get the Coun...
To make it faster and easier to work with, we've made some improvements to the chart feature in Data explorer. Similar but improved look-and-feel We n...
It's now possible to get "Landing page" for your AdRoll sources. To get it, connect a new Ad level report or reconfigure an existing one. What data ca...
We've added a new dimension to our AdWords (Google Ads) connector: Custom labels. It's available in the "Shopping Performance" report as an optional d...
For a while it's been possible to copy fields between accounts in Funnel – but a bit hard. Now that task has became a lot easier. To avoid confusing e...
It's now possible to see Adform "Campaign End Date" in Funnel. It's available in the Media Banner report.What data can I get from Adform?
Funnel's Google Analytics connector now supports the metric "Exit rate". "Exit rate" is a calculated metric (Exit rate = Exits / Page views). The fiel...
Funnel now supports downloading archived campaign data from Zemanta. To enable it for a new source, select “Include archived entities” when connecting...
It is now possible to see "User engagement" for Google Analytics (GA4) in Funnel. To get the metric, select it when connecting a new source, or reconf...
You can now save and name specific Data Explorer queries with associated fields, filters, visualisation and currency selection. We're calling this new...
Two new metrics have been added to Funnel's TikTok connector: "Purchase (Total No.)" is available in Ad report and Ad group report, and "Total Add to ...
We have added support for "FB Pixel Custom Conversion" in our Facebook Ads connector. To get it, select "Actions and Conversions" when connecting a ne...
We've added a details page for our Google Sheets exports. The new page is similar to the one we already have for our Data Warehouse exports, and offer...
It's now possible to select comma (,) as decimal separator when importing CSV files into Funnel. More on our self-serve file import feature here.
Spotify recently started supporting a new metrics: Off Spotify impressions. This metric measures impressions for podcasts served off Spotify. It is cu...
We've updated our AdWords (Google Ads) connector to utilise the lastest API version, meaning we can now offer Performance Max campaigns! Performance M...
Funnel has added three new fields, that are available for all sources: Publisher ID, Media ID and Media Name. What data can I get?
Two dimensions have been added to our VK Ads connector: Account ID and Client ID (only for agencies). What data can I get from VK Ads?
We've added support for two new e-commerce fields in our Google Analytics connector: Product Category Level 2 and Shopping Stage. Both dimensions are ...
Funnel has added support for Shopify Traffic Source. You will find it in the Order and Product reports of our standard connector. What data can I get ...
Funnel's Google search console connector has been expanded with "Discover" and "Google News" search types. What data can I get from Google Search Cons...
"Conversion lag" is now available in the "Item conversion" report of Funnel's Partnerize connector. We've also made "Account name" and "Company name" ...
A new dimension have been added for the Standard Ad report: "Preview Image URL".https://help.funnel.io/en/articles/1933427-what-data-can-i-get-from-ad...
Funnel's StackAdapt connector supports a new breakdown selection, "Insertion Order", and a new metric, "Unique Conversions".What data can I get from S...
Two new dimensions have been added to the Standard Report: Campaign Start Date, Campaign End Date. What data can I get from LinkedIn?
The dimension "Shopping Stage" is now available in our Google Analytics connector. To get it, connect a "Universal Analytics" source with "Enhanced ec...
We have added support for a new dimension in our LinkedIn Standard report: Direct Sponsored Content. Direct Sponsored Content indicates whether the cr...
Funnel's Partnerize connector now supports Account name and Company name for all reports.What data can I get from Partnerize?
Dark mode is now available in Funnel. To enable it, go to the user menu (your name in the top right corner) and click "Dark mode".
A new metric has been added to our Google Analytics connector: Hits. This applies to Universal Analytics. Hits is available in the "Standard", "Events...
It is now possible to get Ad level SKAdNetwork data for Snapchat into Funnel.To get ad level SKAdNetwork data, connect a new source, select SKAdNetwor...
It's now possible to get your Branch data into Funnel. Branch is a deep-linking API for web and mobile tracking data. The Branch connector collects da...
Funnel has added Internal search dimensions and metrics to our Google Analytics connector. This applies to Universal Analytics data. New fields in the...
A new dimension added for the Standard report of our LinkedIn connector: Creative Media URL. What data can I get from LinkedIn?
Funnel now lets you schedule 3 "daily" export runs. This applies to our data warehouse and Google sheets exports. You can also set an export to run wi...
Funnel's Capterra connector now supports Average Position. What data can I get from Capterra?
Funnel's Facebook Pages connector now supports "Engaged Users", "Total Paid Reach" and "Total Organic Reach".All new metrics are available via our "Pa...
You're now able to get the TikTok metric "Profile visits" into Funnel. It is available in the "ad" and "ad group" reports.What data can I get from Tik...
SKAdNetworks performance report is now available as an aggregated report type for AppsFlyer in Funnel. Note: This report uses a v2 token. The SKAdNetw...
Funnel now offers Reach and Frequency for LinkedIn Organic. They are calculated for all updates (not per update) and a one day time window on a Linked...
Funnel now offers "Shared items" metrics from Facebook Ads. These fields are available when the field group "Shared Items" is selected on connecting a...
We have now added several new video metrics to our XING connector. Reach out to add historical data to existing sources. Video Plays 3s watched 10s wa...
Shopping24 now supports a large set of new dimensions and metrics. New Dimensions: Category ID Category name Device type Invoice category ID Invoice c...
To make it easier to keep you sources apart, you can now add "Data Source Id" as a column in the Data sources page.
Funnel's Partnerize connector now supports the dimension "Source referer". It is available in the "Item Conversion" and "Conversion" reports.What data...
We've added the new metric "Duration (Time)" to our YouTube connector. Duration was previously only delivered as a Dimension in ISO 8601 duration, whi...
It's now possible to get the following dimensions from your Shopify connections: Customer First Name, Customer Last Name.The two new fields are availa...
Two new fields have been added to Funnel's LinkedIn connector: The dimension "Campaign type" and the metric "Reactions", now available for all regular...
Funnel now supports "Session Duration Bucket". This dimension categorises sessions into different time buckets. Available when connecting in a new sou...
Two new dimensions have been added to our Doubleclick Campaign Manager connector: "Placement external ID" and "Campaign external ID". See all availabl...
Two new report types are now supported in our Daisycon connector: "Statistics" and "Transactions".The Statistics report can be connected with two diff...
Great news! We're finally releasing our brand new Data Sources page. With this, it's possible to remove, pause and reconnect in bulk. We hope you will...
Funnel's Reddit connector now supports a DMA report. This allows you to see your data broken down by Designated market area (DMA). New fields "DMA ID"...
StackAdapt data in Funnel is now downloaded on Creative level. New dimensions: Insertion Order ID Campaign ID Campaign Type Creative ID Creative Chann...
A new field has been added for the standard report: "Created At (ISO)" - representing the creation time of a sponsored post. See our knowledge base ar...
The Search engine data tool Ahrefs is now available as a connector in Funnel. To be able to fetch data from Ahrefs through Funnel, you will need an Ah...
Funnel now supports Line Item Name for Shopify. The dimension is available as part of the product report of our standard connector. See all available ...
A new metric is available for GA4 sources: Events per session. The metric is derived from "Event count" and "Sessions" – so these two metrics need to ...
Funnel now supports the Search engine marketing platform Semerush. Our Semrush connector features three different reports, Backlinks authority score, ...
Funnel's Pinterest Organic connector now supports the dimensions Pin Link, Pin Tracked Link, Pin Image Large URL, Pin Image Medium URL and Pin Image S...
Funnel's Spotify connector now supports Ad played to 25%, Ad played to 50%, Ad played to 75% and Ad played to 100%. See all available fields here.
We now offer a details page for the credentials you've used to connect to other platforms in Funnel. The page provides more information on your sets o...
It's now possible to connect Facebook Ads sources with Attribution setting. Facebook has launched this concept as a replacement for their old Attribut...
Funnel now supports the dimension "Full Referrer" for its Google Analytics connector. To access the Full referrer field, connect a new source with the...
The Province dimension is now available in Funnel's TikTok connector. To get access to the field, connect a new TikTok source and configure an Ad audi...
The dimension "Banner name" has been added to Funnel's myTarget connector. See all available fields here.
Three new dimensions have been added to Funnel's SA360/DoubleClick Search Conversion report: Conversion timestamp, Conversion visit timestamp, Convers...
The dimension "Optimization goal" is now available in Funnel's Snapchat connector. See all available fields in our Knowledge base.
Funnel's Daisycon connector now supports the dimension "Program description". See all available fields here.
Keyword can now be selected as an optional dimension for "Click View" reports. This means you can see click ids broken down by keyword.See our knowled...
We're added several new fields to the RTB House connector, relating to device, category, country and user segment. Independent of breakdown, all sourc...
For a while now, Funnel has supported downloading files from links in emails. This has been hard coded to links matching a default rule. It's now poss...
Funnel's DerbySoft connector now supports the metric "Impression share". The metric is optional and can be selected on connect. Go to our knowledge ba...
We've added a new report type to our Google Ads/AdWords connector: "Income range view" featuring the new dimension "Income Range". As always, a full l...
Our connector for DerbySoft has received an update with support for two more dimensions: Campaign and Check in day of week To see a full list of avail...
The Google Analytics connector in Funnel now supports the Browser version dimension. The new field is available in the Standard report when connecting...
Our Snapchat connector has been updated with a suite of new conversion metrics. The added metrics reflect different kinds of offline conversions and a...
Funnel's XING connector now supports the Ad name dimension. A full list of available dimensions and metrics from XING can be found in the What data ca...
Funnel's Bing connector has been updated with support for the metric View through conversions. The new metric is available in data sources configured ...
We're launching our new branding and the Funnel app is now dressed to the occasion. Our new branding includes a reworked logo and and a brand new colo...
Funnel's YouTube connector now offers a brand new report type: Channel insights. The new Channel insights report contains metrics such as Channel subs...
The set of dimensions available when connecting Google Analytics with a GA4 property has been updated. This update brings a set of brand new dimension...
Funnel's Lead Alliance connector has been updated with two more metrics. The new metrics are Lead quantify confirmed and Lead quantify open and they a...
The connector for TikTok has been updated with support for SKAN metrics in the Ad group report. The new metrics are: SKAN registrations SKAN purchases...
There's now a dimension available in Funnel for the Ad account name in Google Ads. To get historical data for the ad account name field you're welcome...
The AdRoll connector in Funnel has received an update which includes a brand new report type for Ad data. The new report type Ad contains the follow n...
Funnel's The Trade Desk connector has been updated with many, many more conversion metrics. The added metrics are made up of a long list of different ...
Funnel's Google Sheets export now supports limiting the number of rows that gets export to the sheet. This feature can come in handy if you're looking...
There's a new report type available for our YouTube connector: Age and Gender. With the new Age and Gender report you can see the Viewer Percentage by...
The metric Booked Impressions is now available through the Line Item report of Funnel's Adform connector. Jump into our knowledge base to see a full l...
The AppNexus connector in Funnel has received an update with several new dimensions. New dimensions: Line item impressions budget daily Line item impr...
Our Partner-ads connector has been updated with more fields and now also support the Norway geography. The new fields are two dimensions: Product numb...
Our Google Analytics connector now supports two new dimensions when connecting with the GA4 API option: Event campaign creative ID and Session campaig...
The Pricerunner connector in Funnel has a brand new report type: Conversions.With the addition of this new report type, the data fetched before is now...
It is now possible to collect data on Ad level when connecting data sources with the Video report type. To see a full list of available fields for Goo...
Our Tune Network connector has been updated with support for the Goal ID dimension. The new dimension is available in all existing data sources, but i...
Our connectors for Marktplaats, 2dehands and Kijiji have received updates with new dimensions and fields. The set of new fields is the same for all th...
There's now a plug-n-play connector available in Funnel for the classifieds site 2dehands. 2dehands is the leading classifieds site in Belgium. The co...
We have released a brand new connector in Funnel for the Kijiji, Canada's most popular site for classifieds ads. To read more about the connector you ...
Funnel's AdWords (Google Ads) connector now support SKAN Conversions and SKAN Conversion Value. Two new fields SKAN Conversions (metric) and SKAN Conv...